Kovach Marketing

Kovach Marketing is a full service ad agency providing advertising, marketing, and brand development in Newport Beach, CA

Changing the Web Brand

For Greenwood Village-based Century Communities

Kovach Clients Have Customers’ Trust

Lifestory Research America’s Most Trusted® National Homebuilders

TRI Pointe Homes’ Redstone Brochure

Design Honored by BIA Bay Area Excellence in Home Building Awards

Forging a Brand

Kovach Marketing was tasked with forging the brand for Architerra Homes of Northern Idaho

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A Little lite music

Wednesday, August 19, 2009

Team Led By John Martin Wins PCBC Gold Nugget Grand Award For “Imagining The Future”

NEWPORT BEACH, CA – A team of homebuilding professionals who joined forces in a special project to create new opportunities in a down market, has been honored with the first-ever Gold Nugget Grand Award for “Imagining the Future – Open Class Design Charrette,” a new category that was created to celebrate the 50th anniversary of the Pacific Coast Builders Conference (PCBC).

Spearheaded by John Martin of Martin & Associates, a leading community planning, design and marketing firm, the GEN M 2345 team created a comprehensive plan to transform a 23-acre site in Huntington Beach that was previously slated for single family homes. Their new concept, Sea•Shore Village, is envisioned as a collection of multi-generational neighbourhoods with affordable homes to fit changed lifestyles and life stages. The new village design features a three unit building with proximity and privacy for 3, 4, and maybe even 5 generations, home-based business opportunities, two story townhomes with the master bedrooms on the first level, and compact carriage units. The unique layouts are designed to accommodate move-down baby boomers, their aging parents, and their boomerang adult and returned-from-college children to all live comfortably together. GEN M stands for multi-generational and 2345 represents the 2, 3, 4 and 5 generations of residents who could live together in similar villages, neighbourhoods, and homes in the future.

“Gen M 2345’s message is one of hope,” Martin explained. “Hope that we can turn the market around sooner rather than later. It provides the vision to create new concepts for a different market reality, and it demonstrates how to increase values in a down economy. We are very proud that our innovative blueprint for the future was rewarded with the Gold Nugget Grand Award.”

The award was shared by the entire GEN M 2345 team. These visionary leaders were inspired by the severe challenges facing the housing industry in the current recession, including a deep reduction in the availability of equity capital and financing. To meet those challenges head-on, they created a complementary, interdisciplinary creative and implementation team to conceive, design, process, finance, develop and market innovative product concepts that can be successfully developed immediately. Ironically, the team's solution – multi-generational housing – is directly related to the current economic downturn. A recent survey conducted by AARP found that as Americans of all ages feel the effects of the economic crisis, more and more people have to live with a family member or friend to share expenses. The survey also revealed a direct relationship between loss of income and young adults moving back in with their parents. Clearly, there is increased demand for a multi-generational solution like GEN M 2345's Sea•Shore Village, and the group demonstrated its viability from a financial standpoint.

Learn more about John Martin and Associates at www.martin-associates.net.

Friday, August 14, 2009

Kovach Marketing's Expertise Benefits Homeaid San Diego

Expanding our continued commitment to supporting charitable organizations, we have created a multifaceted communications program for HomeAid San Diego, which partners with the real estate industry and other nonprofits to build and renovate multi-unit housing for temporarily homeless individuals and families in San Diego County.

Each year, HomeAid San Diego hosts several community events to raise funds and awareness for its cause.

“Kovach's expertise in assisting nonprofit organizations helped make this year's events more successful than ever,” stated Alexis Parker, executive director of HomeAid San Diego. “In addition to exceeding our fundraising goals, their PR capabilities enabled us to spread the word about HomeAid and the important projects we build for the San Diego community. We are exceedingly grateful for Kovach's knowledge and generosity.”

Founded in 1989, HomeAid is the nation’s largest provider of housing for the temporarily homeless. Through the generosity of America’s builders, their trade partners, financial institutions and private and public donors, HomeAid has built more than 175 shelter facilities around the country, with an additional 52 projects in development. These projects total nearly 1,000,000 square feet of space representing more than $130 million in project construction costs, of which $77.4 million has been donated by the building industry. To date, more than 100,000 people have received shelter and services in HomeAid-built facilities.

To learn more about how you can help the homeless visit http://www.homeaid.org/.

Marman Industries Selects Kovach Marketing | To Spearhead Growth Through Creative Intelligence

Have you just invented a new gadget? Need a firm to take it from idea to reality? Meet one of Kovach’s newest client’s Marman. We have been selected to develop a new interactive website and a multi-faceted marketing campaign. While we create their new site they can create your new widget.

They have over 20 years experience in the plastic injection molding industry. Offering an expert mold making department, a skilled engineering team combined with a highly experienced molding division, For more information visit them online at www.marman.com or; call Frank Roberson’s mobile 909-576-9091, office 909-392-2136.