Inspired Design: TRI Pointe Homes Candelas Ad

Kovach Marketing is proud of this magazine ad for the Encore Collection luxury neighborhood at Candelas in Arvada, Colorado. Designed as an invitation to pursue greatness, inspiration came from the homebuilding excellence of TRI Pointe Homes and its location in the gorgeous, sprawling master-planned community. The headline “Big. Bold. Beautiful.” grabs the viewers’ attention and says it all, supported by photography of a beautiful interior and the surrounding topography worth a thousand words. As the photography itself tells so much of the story, we felt there would be more power in fewer words with greater meaning. The small amount of copy keeps the ad sophisticated, clean and uncluttered, as is the world of the Encore Collection at Candelas.

Our agency has the honor of providing marketing and advertising services for the Colorado division, as well as the Northern California division, of TRI Pointe Homes. TRI Pointe Homes embraces a passion and commitment to lead the way in new home craftsmanship. We invite you to discover their homebuilding excellence at www.TRIPointeHomes.com.

Click here to learn more about Candelas at Arvada.

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Kovach Marketing Introduces Shea 3D

Call it the ultimate in buyer engagement, because that’s what it is. Shea Homes’ new Shea 3D design innovation, now being showcased at Ventana in Esencia, changes the way homebuyers see their future. Buyers not only select their floorplan, they also select the configuration of its primary living areas to focus on kitchen-centric, entertainment-centric or outdoor-centric design. Home shoppers can access the app by scanning a QR code on-site and watch their phone or tablet screen to see the room transform around them.

Presentation of this evolutionary concept took a multi-layered approach that included education, demonstration and visualization. Kovach Marketing combined the three layers in a diverse set of marketing tools, each with its own function, and all unified to the overall Shea 3D core message. These tools included brochures, website presentations, a smart phone app, model home displays, and public relations efforts.

“Home buyers don’t expect to be able to do what Shea 3D lets them do,” said Dana Kovach. “As they encounter the different demonstrations of how Shea 3D works, and how it benefits them, they become aware that they’ve got a unique opportunity to shape their home according to their personal tastes and preferences. Giving them the best tools to understand and appreciate their opportunity brings buyer engagement to a exciting new level.”

Experience Shea 3D at www.SheaVentana.com/3D.

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