Bella Vista Estates by Griffin Residential

The Inland Empire has rapidly become one of the fastest growing regions in Southern California. As competition increases in key areas, effective marketing is a crucial driver of sales success. Kovach Marketing took on this task for Griffin Residential, launching a grand opening campaign for Bella Vista Estates in Riverside. This collection of single-level and two-story luxury residences is set at the top of the western Riverside hills. The luxury homes and their views possess a breathtaking scope and are certain to appeal to home buyers in Riverside, Corona and Orange County.

Online outreach efforts began well ahead of grand opening, presenting the unifying theme of a European hillside village. Sightlines of a panoramic setting gave the theme its authenticity. Outreach efforts were successful in building a strong interest list. Relationship building emails continued, augmented by print and online advertising in the local newspapers and Riverside and Orange Counties. An early broker outreach program and public relations release further saturated awareness.

This past weekend’s grand opening was hugely successful, bringing a large crowd of qualified buyers from the Inland Empire and points west. Many in the enthusiastic crowd came ready to purchase, vying for the dominant homesites. Ongoing marketing will continue to spread the news of Griffin Residential’s Bella Vista Estates through public relations, online communication and print advertising.

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Design Honored by BIA Bay Area Excellence in Home Building Awards

Update: We won!

Kovach Marketing is very excited to announce that the brochure design for TRI Pointe Homes’ community of Redstone in Vacaville has been chosen as a finalist in the 2016 Excellence in Home Building Awards. The awards will be held Friday, April 8th in San Fransisco.

“The overall design with lifestyle photography, logo elements and a story work together to create a fun and exciting first impression of Redstone,” said Randy Carver, Vice President of Client Services. “The fact that there is a considerable amount of competition in the Bay Area makes this honor especially rewarding.”

Elements of the eye-catching logo design were incorporated throughout the brochure to attract an audience of energetic, young and sophisticated home shoppers. Creating a sense of excitement for these entry level single-family homes, the logo elements were filled with vibrant colors and enticing inset photography. The intent was to enhance the possibilities for an invigorating lifestyle with many choices for recreation around every corner, while showcasing the floor plan choices with clarity and range of options.

Learn more about Redstone at www.TRIPointeHomes.com/Redstone

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Double Launch for Shea Homes at Baker Ranch

Timing is critical when it comes to bringing new product to market. Kovach Marketing recently assisted Shea Homes with gaining maximum advantage of timing with the pre-spring launch of two new neighborhoods, Crestline and The Courts, at Baker Ranch in Lake Forest, California. The two new communities complement one another. Crestline offers detached homes and The Courts are motor court townhomes. This synergy enabled the marketing to combine their messages into a unifying theme.

The two communities were marketed together in emails, in print advertising and through public relations. This combination technique increased buyer interest in both neighborhoods, capitalizing on the overlapping market segments’ interests.

In addition to the combo campaign, the grand opening of Crestline and The Courts was scheduled to coincide with a large-scale, community wide event at Baker Ranch on February 20th. Touring the two locations became part of the fun of a day that drew thousands to participate in a festival-style event. One of the keys to the strategy for Crestline and The Courts was to capture the preseason enthusiasm of target homebuyers and combine it with an active, upbeat experience of the overall community.

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Branding for Architerra Homes of Northern Idaho

Kovach Marketing was tasked with forging the Architerra Homes brand. Putting the customer at the core of all messaging, the Architerra Homes story is one that understands that home building is about relationships with an obligation to add value for the customer in everything they do.

The website design needed to be responsive, but still engage the customer with intelligent and user-friendly design. An earthy color palette speaks to the outdoor lifestyle of Northern Idaho. The feel and photography of the site compliment the new tagline: “Where Life Happens,” evoking a simple home life and the company of loved ones. Its focus goes beyond the home, highlighting features such as parks, hiking trails, elementary schools and more. The clean graphic representation allows the enduring quality, innovation and ethics promised by Architerra Homes to shine, and easy navigation helps visitors learn more about their homes and communities.

“The branding of Architerra Homes was an exciting project for Kovach Marketing,” said Brian Newquist, Vice President of Operations. “We had an opportunity to tell a great story with a new vein for the logo and website that redefined and encompassed the benefits to the customer.”

Experience the website: MyArchiterra.com

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Heritage Crossings by Griffin Residential Opens January 9th

We really enjoyed designing the Heritage Crossings campaign, Griffin Residential’s newest new-home neighborhood in Wildomar which will be celebrating it’s opening January 9th.

Our aim was to create a simple and rustic, yet modern look, emphasizing the experience of rural comfort with all of the conveniences of modern living. With space to grow and room to wander, this community features ample opportunities for exploration including citrus groves, fishing ponds, pools & spas, sports areas and more. Our designs focus on the outdoors and community spirit of Heritage Crossings.

This neighborhood comprises of single-family detached homes of one and two stories with up to 5 bedrooms and up to 2,907 square feet. Pricing is anticipated to start from the mid $300s.

Learn more about Heritage Crossings at www.Heritage-Crossings.com.

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Liberty Square NAHB Silver Winner Best Logo & Best Brochure

When a team comes together and shares a passion for excellence, something great happens. Kovach Marketing’s work on Liberty Square for McCaffrey Homes has been awarded the NAHB 2016 Nationals Silver Awards for Best Logo Design and Best Brochure for a Community and is in the running for the 2016 Gold Awards. We very much look forward to the show on January 19th!

“Our designs for this community built on a contemporary, bold and elegant color palette using patterns and textures to create a vibe that would resonate with the target audience: young couples, first-timers and small families,” said Randy Carver. “We wanted to tell a graphically engaging, upbeat story of this community that maximized the messages of the life-enhancing value and style to be experienced at Liberty Square. The logo was inspired by the New York Soho district’s chic atmosphere and renowned architecture to evoke a sense of contemporary living.”

Find out more about Liberty Square at www.McCaffreyHomes.com

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Kovach Marketing Launches Redesigned Website for JWilliams Staffing

The dynamic design of the new website for JWilliams Staffing was months in the making, involving an intricate group effort by the entire teams of Kovach Marketing and JWilliams Staffing. The redesigned website is meant to reflect the professional excellence of the firm as the nation’s number one real estate staffing agency.

You’ll see how easy it is to place a staffing order or apply for a job. Functioning as a doorway to resources, information is readily available to help candidates in their careers, as well as aid visitors in learning more about the JWilliams team and services.

A one-stop, full-service industry leader, JWilliams Staffing provides proficient, carefully selected real estate personnel and professionals. Over the past 10 years, they have built a reputation for helping companies successfully hire the right people for the job, zeroing in on each candidate's unique natural talents and personality traits to find the perfect fit for their clients.

“We are very excited about the new look and invite you to visit the website and start exploring,” said Dana Kovach. “I have tremendously enjoyed our partnership with JWilliams Staffing, gaining inspiration from their passion and tireless dedication to excellence.”

See the site: JWilliamsStaffing.com

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Inspired Design: TRI Pointe Homes Candelas Ad

Kovach Marketing is proud of this magazine ad for the Encore Collection luxury neighborhood at Candelas in Arvada, Colorado. Designed as an invitation to pursue greatness, inspiration came from the homebuilding excellence of TRI Pointe Homes and its location in the gorgeous, sprawling master-planned community. The headline “Big. Bold. Beautiful.” grabs the viewers’ attention and says it all, supported by photography of a beautiful interior and the surrounding topography worth a thousand words. As the photography itself tells so much of the story, we felt there would be more power in fewer words with greater meaning. The small amount of copy keeps the ad sophisticated, clean and uncluttered, as is the world of the Encore Collection at Candelas.

Our agency has the honor of providing marketing and advertising services for the Colorado division, as well as the Northern California division, of TRI Pointe Homes. TRI Pointe Homes embraces a passion and commitment to lead the way in new home craftsmanship. We invite you to discover their homebuilding excellence at www.TRIPointeHomes.com.

Click here to learn more about Candelas at Arvada.

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Kovach Marketing Introduces Shea 3D

Call it the ultimate in buyer engagement, because that’s what it is. Shea Homes’ new Shea 3D design innovation, now being showcased at Ventana in Esencia, changes the way homebuyers see their future. Buyers not only select their floorplan, they also select the configuration of its primary living areas to focus on kitchen-centric, entertainment-centric or outdoor-centric design. Home shoppers can access the app by scanning a QR code on-site and watch their phone or tablet screen to see the room transform around them.

Presentation of this evolutionary concept took a multi-layered approach that included education, demonstration and visualization. Kovach Marketing combined the three layers in a diverse set of marketing tools, each with its own function, and all unified to the overall Shea 3D core message. These tools included brochures, website presentations, a smart phone app, model home displays, and public relations efforts.

“Home buyers don’t expect to be able to do what Shea 3D lets them do,” said Dana Kovach. “As they encounter the different demonstrations of how Shea 3D works, and how it benefits them, they become aware that they’ve got a unique opportunity to shape their home according to their personal tastes and preferences. Giving them the best tools to understand and appreciate their opportunity brings buyer engagement to a exciting new level.”

Experience Shea 3D at www.SheaVentana.com/3D.

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Behind the Scenes Look at Getting Creative on Parasol by TRI Pointe Homes

Kovach Marketing had a lot of fun developing the theme for Parasol by TRI Pointe Homes, a townhome community in Fremont, CA. The goal of the marketing platform was designed to not only showcase the builder’s innovation in architectural design, but the promise of metropolitan living at its finest in a city that has won awards for quality of life.

The name Parasol and its umbrella logo design is meant to encompass all ages of life…as under an umbrella, where the sanctuary of home can be found by all. Fun images, brightness and color invite the viewer into a world of connecting with others and with community for a good life, a simple life filled with warmth and sophistication.

Unique messaging includes “Fremont Happenings” to capture the essence of how Parasol will offer much more than a house, but the attractive world of Fremont and living in a connected community.

Click here to view Parasol by TRI Pointe Homes.

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Kovach Marketing Designs New Website for Griffin Residential

In addition to the creation of the websites for Serrano Hills in Yucaipa, Bella Vista Estates in Riverside, and Heritage Crossings in Wildomar, Kovach Marketing was honored to be able to design and develop Griffin Residential’s new corporate website. The design is modern, clean, and responsive, built to showcase the company’s identity.

Griffin Residential has a history beginning over a century ago, establishing a privately owned home building and land development business that is rooted in creating exceptional homes and communities in Southern California. Griffin Residential thinks of home building as a way of life and a dedication to honor and uphold the Griffin family’s legacy of integrity and respect. Today, Griffin Residential continues that legacy with high-quality construction, meticulous attention to detail, and superb customer service – they understand the way people aspire to live.

Get to know the people and the company and learn more about their vision of a higher standard in building homes, land development, and community revitalization at www.griffin-residential.com.

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HomeAid America "Unselfie" Campaign

It’s always exciting when a plan comes together, particularly for a great cause!

This year, Kovach Marketing had the privilege and opportunity to design and implement the “Unselfie to Help End Homelessness” campaign for HomeAid America, sponsored by Wells Fargo. HomeAid is the charity of the building industry and one of the nation's leading non-profit organizations building new lives for America’s homeless families and individuals through housing and community outreach. We are happy to be HomeAid America’s marketing partner, and proud of our involvement over the last 25+ years.

Unveiled at PCBC in San Diego June 24th, the campaign allowed visitors to stop by the booth to take an “unselfie” with their pledge to help end homelessness and learn more about HomeAid America. Participants were then encouraged to share their photo through social media to spread awareness of the organization.

The campaign created activity at the event and served as a draw for the HomeAid booth, as well as augmenting the organization’s social media efforts. The HomeAid America Facebook page garnered approximately 75 percent more page likes during the UnSelfie Campaign then it would usually get in a similar timeframe. Post reach saw an 869 percent increase during the campaign and immediately after, and post likes went up by nearly 500 percent.

A Twitter party planned in house and hosted in part by our social media coordinator ran simultaneously for one hour during the first day of PCBC. The Twitter party was an opportunity for those not present at PCBC to experience some of the activity at the booth on the event floor, as well as to learn more about HomeAid America’s national fight against homelessness.

Overall, the campaign was a great success and a lot of fun. Local divisions of HomeAid across the country are considering adding the “Unselfie to Help End Homelessness” campaign to their event presence in the near future.

Click here to learn more about HomeAid America: www.HomeAid.org

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New York Soho Inspires Design of McCaffrey Homes’ Liberty Square Logo

Liberty Square in NW Fresno by McCaffrey Homes provided a unique opportunity to design a logo reflecting the community’s versatility, offering a range of floor plans to fit every stage of life.

“Our goal in designing the logo was to capture the essence of today’s lifestyles. We found inspiration in the New York Soho district, with its chic atmosphere of unique stores and one of the city’s most architecturally renowned neighborhoods,” said Dana Kovach. "The simple design of the Liberty Square logo with a modern twist reflects the community’s own uniqueness and stylish homes for contemporary living."

Liberty Square will celebrate its grand opening this summer.

Find out more about Liberty Square at www.McCaffreyHomes.com

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The Shea Wall of History Project

Kovach Marketing recently had the honor of designing “The Shea Wall of History” for the company’s new Southern California Division office in Irvine, CA. Deservedly, Shea Homes takes great pride in their extensive history, their people, and their homes. They value honesty, integrity, teamwork, respect for the individual, and a competitive spirit. These core values have been at the root of the family over a long history of literally building America. Since 1881, the Shea family has been behind some of the largest work projects in our nation’s history, including the Hoover Dam and Golden Gate Bridge, as well as the beautiful residential communities, retail centers, and commercial properties you see today.

“Shea’s rich history tells a wonderful story and we are very excited to have been included in illuminating that story,” said Dana Kovach. “We have the greatest admiration for Shea Homes and have had the privilege to be a marketing partner of the company for over 25 years.”

Click here to learn more about the fascinating history and legacy of Shea Homes: www.SheaHomes.com

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Kovach Marketing Launches New Website for Robert Hidey Architects

The clean, rich design of the new website for Robert Hidey Architects was developed through a high level of collaboration, working together as a team, and inspired by the exceptional reputation RHA has built over the past 25 years. The new website is meant to reflect the well-respected company’s innovative and engaging style of design and industry leadership.

The atmosphere of RHA fosters a team effort to reach a level of architecture and design that exceeds expectations with uncompromising attention to detail. Premier client service and sustainable strategies allow the design team to fully leverage technologies and develop real and viable building solutions that achieve maximum performance and benefit. Their diverse national and international portfolio has impacted residential industries worldwide.

“We are extremely proud of our partnership with RHA,” said Dana Kovach. “Once familiar with the company’s passions and commitment to innovative design solutions, we wanted the website to reflect their legacy of creating distinct and viable communities that enrich lives. We hope you get a sense of their magic…their unique voices that together form the spirit and passion of Robert Hidey Architects.”

See the site: roberthidey.com

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Sales Office Opening at Barrington in Brentwood, CA

Sales center opening Saturday, April 5th at Barrington in Brentwood, CA. Take the opportunity to be one of the first to preview the impressive new TRI Pointe Homes neighborhoods of Berkshire and Hawthorne and witness TRI Pointe Homes’ unwavering commitment to excellence and innovation.

Community Highlights

Barrington, in the secluded East Bay community of Brentwood, offers residents magnificent views extending to Mt. Diablo with hundreds of vineyards and a multitude of nearby amenities including a brand new school. More than 50 parks, 3 golf courses, and over 16 miles of scenic trails are within walking distance or just a few minutes away.

Location

674 Norwood Court, Brentwood, CA 94513

Interested?

For additional information, call (925)420-0088 or visit www.TRIPointeHomes.com/NorCal

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Grand Opening at Sunridge Park, Rancho Cordova, CA

Saturday, April 5th is the grand opening of Woodside Homes’ distinctive new Eclipse II family homes at Sunridge Park in Rancho Cordova. Join the fun-filled celebration with face painting, balloon twisting, and lunch and take a tour of the beautifully decorated models at 12300 Canyonlands Drive.

Better by Design

Woodside Homes offers “Better by Design”, exceptional craftsmanship using today’s smartest technologies, advanced building materials, and unique floor plan flexibility for personalization. Unbeatable energy-efficient features help homeowners realize savings year after year. Every residence incorporates green features such as Energy Star appliances, Low-E windows, and R-38 rated ceilings.

Community Highlights

Sunridge Park is the perfect neighborhood for kids, only 1.5 miles from Sunrise Elementary, the newest elementary school in the area. A new community park is nearing completion, featuring 6.5 acres designed for exploration. Situated in award-winning Rancho Cordova, the city is the Sacramento area’s largest employment sub-center, attracting over 50,000 commuters served by light rail and the Highway 50 corridor just minutes from Sunridge Park.

Location

12300 Canyonlands Drive, Rancho Cordova, CA 95742

Interested?

Call (916) 353-2922 for more information or visit www.WoodsideHomes.com.

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Townhomes Now Selling at Ivy Lane, Moorpark, CA

Innovative new townhomes by Shea Homes are now available at Ivy Lane in Moorpark, CA. Contemporary and thoughtfully-designed, the townhomes feature fresh designs for easy, comfortable living.

Stylish, Spacious, & Efficient

Affordably priced from the $400 thousands, the townhomes feature the latest energy-efficient technologies and quality amenities including walk-in closets in the master suite and conveniently located upstairs laundry rooms. Ivy Lane’s open plans are perfect for relaxed lifestyles and gatherings of family and friends, and recreation is right outside your door at the community swimming pool and tot lot.

Community

The area offers an abundance of dining and shopping options, 16 nearby parks, and a 27-hole golf course at Moorpark Country Club. The Simi Valley Town Center is just a 10-minute drive away, and commuters can walk to the nearby Metrolink station. Additionally, Ventura County is consistently voted one of the best places to live with its pristine beaches, sunny weather, and outstanding park system.

Interested?

Start planning your next adventure today at Shea Homes online.

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Opening March 1st: Ivy Lane, Moorpark, CA

Save the Date

Ivy Lane by Shea Homes is opening on Saturday, March 1st in Moorpark, CA. The eagerly awaited townhomes of Ivy Lane combine fresh designs and rare value into the total package neighborhood.

Community Highlights

Two model homes and three plans will be showcased this Saturday at the new community conveniently located to 16 parks, a 27-hole golf course, the Metrolink station, and the new Simi Valley Town Center with a wide array of shopping and dining options. Ivy Lane’s recreational amenities also include a swimming pool, spa, and tot lot for kids. Quality features and energy-efficient technologies have been integrated into each plan in pursuit of the perfect home for every family.

Interested?

If you would like to add your name to the interest list for Ivy Lane, visit Shea Homes online and get more information.

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