Bella Vista Estates by Griffin Residential

The Inland Empire has rapidly become one of the fastest growing regions in Southern California. As competition increases in key areas, effective marketing is a crucial driver of sales success. Kovach Marketing took on this task for Griffin Residential, launching a grand opening campaign for Bella Vista Estates in Riverside. This collection of single-level and two-story luxury residences is set at the top of the western Riverside hills. The luxury homes and their views possess a breathtaking scope and are certain to appeal to home buyers in Riverside, Corona and Orange County.

Online outreach efforts began well ahead of grand opening, presenting the unifying theme of a European hillside village. Sightlines of a panoramic setting gave the theme its authenticity. Outreach efforts were successful in building a strong interest list. Relationship building emails continued, augmented by print and online advertising in the local newspapers and Riverside and Orange Counties. An early broker outreach program and public relations release further saturated awareness.

This past weekend’s grand opening was hugely successful, bringing a large crowd of qualified buyers from the Inland Empire and points west. Many in the enthusiastic crowd came ready to purchase, vying for the dominant homesites. Ongoing marketing will continue to spread the news of Griffin Residential’s Bella Vista Estates through public relations, online communication and print advertising.

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Design Honored by BIA Bay Area Excellence in Home Building Awards

Update: We won!

Kovach Marketing is very excited to announce that the brochure design for TRI Pointe Homes’ community of Redstone in Vacaville has been chosen as a finalist in the 2016 Excellence in Home Building Awards. The awards will be held Friday, April 8th in San Fransisco.

“The overall design with lifestyle photography, logo elements and a story work together to create a fun and exciting first impression of Redstone,” said Randy Carver, Vice President of Client Services. “The fact that there is a considerable amount of competition in the Bay Area makes this honor especially rewarding.”

Elements of the eye-catching logo design were incorporated throughout the brochure to attract an audience of energetic, young and sophisticated home shoppers. Creating a sense of excitement for these entry level single-family homes, the logo elements were filled with vibrant colors and enticing inset photography. The intent was to enhance the possibilities for an invigorating lifestyle with many choices for recreation around every corner, while showcasing the floor plan choices with clarity and range of options.

Learn more about Redstone at www.TRIPointeHomes.com/Redstone

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Double Launch for Shea Homes at Baker Ranch

Timing is critical when it comes to bringing new product to market. Kovach Marketing recently assisted Shea Homes with gaining maximum advantage of timing with the pre-spring launch of two new neighborhoods, Crestline and The Courts, at Baker Ranch in Lake Forest, California. The two new communities complement one another. Crestline offers detached homes and The Courts are motor court townhomes. This synergy enabled the marketing to combine their messages into a unifying theme.

The two communities were marketed together in emails, in print advertising and through public relations. This combination technique increased buyer interest in both neighborhoods, capitalizing on the overlapping market segments’ interests.

In addition to the combo campaign, the grand opening of Crestline and The Courts was scheduled to coincide with a large-scale, community wide event at Baker Ranch on February 20th. Touring the two locations became part of the fun of a day that drew thousands to participate in a festival-style event. One of the keys to the strategy for Crestline and The Courts was to capture the preseason enthusiasm of target homebuyers and combine it with an active, upbeat experience of the overall community.

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Heritage Crossings by Griffin Residential Opens January 9th

We really enjoyed designing the Heritage Crossings campaign, Griffin Residential’s newest new-home neighborhood in Wildomar which will be celebrating it’s opening January 9th.

Our aim was to create a simple and rustic, yet modern look, emphasizing the experience of rural comfort with all of the conveniences of modern living. With space to grow and room to wander, this community features ample opportunities for exploration including citrus groves, fishing ponds, pools & spas, sports areas and more. Our designs focus on the outdoors and community spirit of Heritage Crossings.

This neighborhood comprises of single-family detached homes of one and two stories with up to 5 bedrooms and up to 2,907 square feet. Pricing is anticipated to start from the mid $300s.

Learn more about Heritage Crossings at www.Heritage-Crossings.com.

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Why You Should Be On Houzz

What Pinterest is to crafting and finding the perfect brownie recipe, Houzz is to designing, decorating, and remodeling a home.

Houzz connects local architectural and design experts with potential customers, allowing for aspiring remodelers to get professional answers to practical questions and breeding mutually beneficial business opportunities.

Access to Experts

Beyond allowing users to collect photos into ideabooks, Houzz provides important and comprehensive resources to those seeking a fresh new look and feel for their home environment. If a user likes a specific element of a design uploaded by an expert, like a specific floor covering, they can ask where to buy it, what it is called, or how to install it and will generally receive a helpful, correct answer straight from the expert.

As a designer, craftsman, or retailer, you can also tag specific home products in design photos that will link directly to product and purchasing information within the site.

SEO

Houzz is also a great SEO tool for people in the business of building and decorating homes. Houzz dominates search engine results for interior designers and decorators, and Houzz results are first-page search results for home builders, as well. These listings are uniquely valuable to both seekers and providers of decorating and remodeling services or products given that they showcase beautiful portfolios alongside real business reviews.

Business Profile Tips

Want to make the most of your expert Houzz profile? It falls to the experts to make sure those photos and reviews are there for potential customers browsing Houzz to see. The photos are the easy part; the reviews fall to cultivating outstanding customer relationships. If you already have these relationships, feel free to slip something into your next newsletter to check out your new portfolio on Houzz. Reviews are crucial to your Houzz SEO, as the site doesn’t consider a profile complete until there are at least three reviews.

According to Kenneth Lewis, to get your profile to the top of the list of local competitors on Houzz, you should have:

1. A photo that is placed in other people’s Ideabooks
2. Quality reviews
3. Lots of followers
4. 100+ project photos
5. Responses to questions from others/discussion participation
6. A Houzz link on your website homepage
7. Ideabooks
8. Reviews of other Houzzers

A Great Place to Be

Whether you’re remodeling, promoting your business, seeking inspiration, or just like looking at photos of impeccably decorated homes, Houzz is a great place to be.

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