What Pinterest is to crafting and finding the perfect brownie recipe, Houzz is to designing, decorating, and remodeling a home.
Houzz connects local architectural and design experts with potential customers, allowing for aspiring remodelers to get professional answers to practical questions and breeding mutually beneficial business opportunities.
Access to Experts
Beyond allowing users to collect photos into ideabooks, Houzz provides important and comprehensive resources to those seeking a fresh new look and feel for their home environment. If a user likes a specific element of a design uploaded by an expert, like a specific floor covering, they can ask where to buy it, what it is called, or how to install it and will generally receive a helpful, correct answer straight from the expert.
As a designer, craftsman, or retailer, you can also tag specific home products in design photos that will link directly to product and purchasing information within the site.
SEO
Houzz is also a great SEO tool for people in the business of building and decorating homes. Houzz dominates search engine results for interior designers and decorators, and Houzz results are first-page search results for home builders, as well. These listings are uniquely valuable to both seekers and providers of decorating and remodeling services or products given that they showcase beautiful portfolios alongside real business reviews.
Business Profile Tips
Want to make the most of your expert Houzz profile? It falls to the experts to make sure those photos and reviews are there for potential customers browsing Houzz to see. The photos are the easy part; the reviews fall to cultivating outstanding customer relationships. If you already have these relationships, feel free to slip something into your next newsletter to check out your new portfolio on Houzz. Reviews are crucial to your Houzz SEO, as the site doesn’t consider a profile complete until there are at least three reviews.
According to Kenneth Lewis, to get your profile to the top of the list of local competitors on Houzz, you should have:
- A photo that is placed in other people’s Ideabooks
- Quality reviews
- Lots of followers
- 100+ project photos
- Responses to questions from others/discussion participation
- A Houzz link on your website homepage
- Ideabooks
- Reviews of other Houzzers
A Great Place to Be
Whether you’re remodeling, promoting your business, seeking inspiration, or just like looking at photos of impeccably decorated homes, Houzz is a great place to be.
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