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Wednesday, June 10, 2009

Taylor Morrison Selects Kovach Marketing

Eager to launch a strong, aggressive and effective campaign for its distinctive new-home neighbourhoods, Taylor Morrison Homes has selected Newport Beach-based Kovach Marketing to create and implement all marketing programs for its Southern California division.

Kovach Marketing will design ads, public relations programs, direct mail, e-mail communications and collateral materials for seven Taylor Morrison communities, including Bellafina in Montclair, Buenaterra in Buena Park, Las Colinas and Los Arboles at Portola Springs in Irvine, Market Street and Shady Grove at Dos Lagos in Corona and Palazzo in Stanton.

“We are honored to welcome Taylor Morrison to our growing client roster,” stated Dana Lee Kovach, president of Kovach Marketing. “Taylor Morrison is one of the largest and most prestigious home builders in the world, and we look forward to helping them build on their many years of success in Southern California with compelling new messages and our unique strategy of 'creative intelligence.'”

To learn more about our capabilities visit our website at: http://kovachmarketing.com/

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