Taylor Morrison Selects Kovach Marketing

Eager to launch a strong, aggressive and effective campaign for its distinctive new-home neighbourhoods, Taylor Morrison Homes has selected Newport Beach-based Kovach Marketing to create and implement all marketing programs for its Southern California division.

Kovach Marketing will design ads, public relations programs, direct mail, e-mail communications and collateral materials for seven Taylor Morrison communities, including Bellafina in Montclair, Buenaterra in Buena Park, Las Colinas and Los Arboles at Portola Springs in Irvine, Market Street and Shady Grove at Dos Lagos in Corona and Palazzo in Stanton.

“We are honored to welcome Taylor Morrison to our growing client roster,” stated Dana Lee Kovach, president of Kovach Marketing. “Taylor Morrison is one of the largest and most prestigious home builders in the world, and we look forward to helping them build on their many years of success in Southern California with compelling new messages and our unique strategy of 'creative intelligence.'”

To learn more about our capabilities visit our website at: http://kovachmarketing.com/

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Kovach Marketing Is On the Move Again now in San Diego

First it was Las Vegas, then Florida. Now our nationwide expansion is continuing with the establishment of a new San Diego division and the selection of an experienced local professional, Jessica Gilera.

After creating award-winning campaigns for such premier San Diego clients as Hotel del Coronado, La Costa Resort & Spa, Shea Homes, The Lakes Above Rancho Santa Fe, The Crosby and CIELO, Kovach Marketing is already quite well-known in America’s Finest City. Now, with Jessica we have a full-time physical presence that will give us a big advantage in identifying new business opportunities and responding quickly to the needs of our clients in the region.

Jessica was formerly marketing director for Newland Communities in Southern California, where she was responsible for developing and implementing integrated campaigns that consistently exceeded sales goals. In addition to her knowledge of the new home real estate market in San Diego County and the Inland Empire, her background includes work with clients in government, law, hospitality and consumer packaged goods. Throughout her career, she has excelled at customer relationship management and brand development. This is one more way that Kovach Marketing is extending the reach of our “Creative Intelligence.”

To contact Jessica, please call 619-920-3621 or send e-mail to jessica@kovachmarketing.com.

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