Kovach Marketing

Kovach Marketing is a full service ad agency providing advertising, marketing, and brand development in Newport Beach, CA

Changing the Web Brand

For Greenwood Village-based Century Communities

Kovach Clients Have Customers’ Trust

Lifestory Research America’s Most Trusted® National Homebuilders

TRI Pointe Homes’ Redstone Brochure

Design Honored by BIA Bay Area Excellence in Home Building Awards

Forging a Brand

Kovach Marketing was tasked with forging the brand for Architerra Homes of Northern Idaho

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Monday, July 28, 2014

10 Home Staging Tips for Everyday Style

Whether you’re trying to sell your home or just want your home to look its best when your relatives arrive, these tips and tricks of home staging will help your home shine.

1. Cut the clutter.

Ask yourself what you can live without and donate or dispose of it. A good rule to live by: for every item that comes in, another must go out. This helps rooms look much bigger and appeals to most peoples’ desire for an orderly environment.

2. Create furniture groupings.

Don’t be afraid to push the furniture away from the walls and create floating, conversational furniture groupings. These groupings give a cozier, more open feel to a room and make it appear larger.

3. Move things around.

Don’t chain yourself to an idea when it comes to what goes where; rearrange specific pieces and you may just find that a piece that went unused in one room becomes the focal point of another. Moving things around can create much more compelling placement than originally intended.

4. Repurpose a room.

If you’ve got a room that isn’t living up to its potential, change it. If you’ve already cut the clutter, a junk room can easily become a craft room, reading nook, yoga studio, or even an extra bedroom.

5. Optimize lighting.

While lighting plays a large role in setting a room’s mood, many homes suffer from improper lighting. Try increasing the wattage in your existing fixtures, aiming for approximately 100 watts/50 square feet. The three types of lighting you should have are ambient (general or overhead), task (pendant, under-cabinet, or reading), and accent (table and wall).

6. Make rooms appear larger.

Painting adjacent rooms the same color gives them a seamless look and the feel of one big space. Matching walls to drapery or vice versa is also a great way to give a room a larger, more sophisticated look.

7. Neutralize. Colorize.

Tone down dated finishes in large spaces with a fresh neutral wall – anything from beige to honey or soft blue-green. Bold wall colors tend to reduce offering prices. However, don’t be afraid to try a deep tone on an accent wall, or a soft, complimentary color inside built-in shelving areas to make them pop. Darker colors can also make spaces like bedrooms, dining rooms, and powder rooms seem more intimate, dramatic, and cozy.

8. Accessorize.

In decorating a room, vary the heights, patterning, and grouping of wall-hanging pieces you want to catch the eye, as stereotypically placed art can seem nearly invisible. Decorative accessories should be in odd-numbered groups to please the eye, varied by height and width, largest to back and smallest in front. Grouping accessories by some unifying element like color, texture, or shape is extremely effective.

9. Put up a front.

If your cabinetry is looking a little worse for wear, or just out of style, the easiest, most inexpensive way to refresh your kitchen is to put in new doors and drawer fronts. If your dishwasher could use a makeover, check the manufacturer’s website for available front-panel replacements, or use laminate paper to put a fresh skin on the existing panel.

Bathroom tile can be professionally painted to look brand new. Add a few spa-inspired items like decorative candles, baskets, and rolled towels, and your well-loved bathroom will feel like a five-star hotel’s.

10. Finish those projects.

Got a home improvement project you never finished? How about a missing floorboard? These things are pretty simple to fix, and leaving them as is could scare off potential buyers or result in a lower offer. If you’re not moving, getting those projects wrapped up will not only increase the beauty and safety of your home, but will help impress those in-laws.

Even if you’re not planning on selling anytime soon, why wait? Following even a few of these tips will have a noticeably refreshing effect on your home and uncover undiscovered aesthetic potential.

Do you utilize any of these tricks in your own home? Tell us your favorite!

Source:HGTV

Tuesday, July 8, 2014

TRI Pointe Homes' Weyerhaeuser Co. Merger

The News

We’re pleased to report that our client, TRI Pointe Homes, has acquired Weyerhaeuser Co.’s homebuilding operations. The $2.8 billion acquisition has launched the Irvine, CA based company into the big leagues, now the 16th largest builder in the United States by sales last year.

The Deal

The transaction enhances TRI Pointe’s geographic presence by adding Weyerhaeuser’s established collection of quality homebuilding companies, which will continue to operate under their respective brand names:

  • TRI Pointe Homes – Northern and Southern California and Colorado
  • Pardee Homes – Southern California and Southern Nevada
  • Winchester Homes – Washington, DC metro area and Richmond, Virginia
  • Maracay Homes – Phoenix and Tucson, Arizona
  • Trendmaker Homes – Houston, Texas
  • Quadrant Homes – Puget Sound region of Washington State

These companies boast some of the most experienced leadership teams in the home building industry, averaging over 20 years of experience. The combined company will continue to be governed by TRI Pointe’s seasoned and respected executive management team. Barry S. Sternlicht will remain as Chairman of the TRI Pointe Board of Directors, which has been expanded from seven to nine directors. Doug Bauer will continue to serve as Chief Executive Officer of TRI Pointe, Tom Mitchell as President and Chief Operating Officer, and Mike Grubbs as Chief Financial Officer.

What’s Next?

Having just celebrated the company’s fifth anniversary in June, TRI Pointe now plans to expand into new territories and business lines. The first thing Chief Executive Douglas Bauer intends to do is to expand the new company from within, which will include beefing up TRI Pointe’s financial business.

Now under the control of home-building executives rather than the timber conglomerate, Weyerhaeuser, the former Weyerhaeuser divisions are expected to yield more growth than previously seen from them.

The sky seems to be the limit on what this merger might do for TRI Pointe's operations. Good luck, guys!

Source: The Wall Street Journal

Tuesday, July 1, 2014

Why You Should Be On Houzz

What Pinterest is to crafting and finding the perfect brownie recipe, Houzz is to designing, decorating, and remodeling a home.

Houzz connects local architectural and design experts with potential customers, allowing for aspiring remodelers to get professional answers to practical questions and breeding mutually beneficial business opportunities.

Access to Experts

Beyond allowing users to collect photos into ideabooks, Houzz provides important and comprehensive resources to those seeking a fresh new look and feel for their home environment. If a user likes a specific element of a design uploaded by an expert, like a specific floor covering, they can ask where to buy it, what it is called, or how to install it and will generally receive a helpful, correct answer straight from the expert.

As a designer, craftsman, or retailer, you can also tag specific home products in design photos that will link directly to product and purchasing information within the site.

SEO

Houzz is also a great SEO tool for people in the business of building and decorating homes. Houzz dominates search engine results for interior designers and decorators, and Houzz results are first-page search results for home builders, as well. These listings are uniquely valuable to both seekers and providers of decorating and remodeling services or products given that they showcase beautiful portfolios alongside real business reviews.

Business Profile Tips

Want to make the most of your expert Houzz profile? It falls to the experts to make sure those photos and reviews are there for potential customers browsing Houzz to see. The photos are the easy part; the reviews fall to cultivating outstanding customer relationships. If you already have these relationships, feel free to slip something into your next newsletter to check out your new portfolio on Houzz. Reviews are crucial to your Houzz SEO, as the site doesn’t consider a profile complete until there are at least three reviews.

According to Kenneth Lewis, to get your profile to the top of the list of local competitors on Houzz, you should have:

  1. A photo that is placed in other people’s Ideabooks
  2. Quality reviews
  3. Lots of followers
  4. 100+ project photos
  5. Responses to questions from others/discussion participation
  6. A Houzz link on your website homepage
  7. Ideabooks
  8. Reviews of other Houzzers

A Great Place to Be

Whether you’re remodeling, promoting your business, seeking inspiration, or just like looking at photos of impeccably decorated homes, Houzz is a great place to be.