HomeAid America "Unselfie" Campaign

It’s always exciting when a plan comes together, particularly for a great cause!

This year, Kovach Marketing had the privilege and opportunity to design and implement the “Unselfie to Help End Homelessness” campaign for HomeAid America, sponsored by Wells Fargo. HomeAid is the charity of the building industry and one of the nation's leading non-profit organizations building new lives for America’s homeless families and individuals through housing and community outreach. We are happy to be HomeAid America’s marketing partner, and proud of our involvement over the last 25+ years.

Unveiled at PCBC in San Diego June 24th, the campaign allowed visitors to stop by the booth to take an “unselfie” with their pledge to help end homelessness and learn more about HomeAid America. Participants were then encouraged to share their photo through social media to spread awareness of the organization.

The campaign created activity at the event and served as a draw for the HomeAid booth, as well as augmenting the organization’s social media efforts. The HomeAid America Facebook page garnered approximately 75 percent more page likes during the UnSelfie Campaign then it would usually get in a similar timeframe. Post reach saw an 869 percent increase during the campaign and immediately after, and post likes went up by nearly 500 percent.

A Twitter party planned in house and hosted in part by our social media coordinator ran simultaneously for one hour during the first day of PCBC. The Twitter party was an opportunity for those not present at PCBC to experience some of the activity at the booth on the event floor, as well as to learn more about HomeAid America’s national fight against homelessness.

Overall, the campaign was a great success and a lot of fun. Local divisions of HomeAid across the country are considering adding the “Unselfie to Help End Homelessness” campaign to their event presence in the near future.

Click here to learn more about HomeAid America: www.HomeAid.org

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Why You Should Be On Houzz

What Pinterest is to crafting and finding the perfect brownie recipe, Houzz is to designing, decorating, and remodeling a home.

Houzz connects local architectural and design experts with potential customers, allowing for aspiring remodelers to get professional answers to practical questions and breeding mutually beneficial business opportunities.

Access to Experts

Beyond allowing users to collect photos into ideabooks, Houzz provides important and comprehensive resources to those seeking a fresh new look and feel for their home environment. If a user likes a specific element of a design uploaded by an expert, like a specific floor covering, they can ask where to buy it, what it is called, or how to install it and will generally receive a helpful, correct answer straight from the expert.

As a designer, craftsman, or retailer, you can also tag specific home products in design photos that will link directly to product and purchasing information within the site.

SEO

Houzz is also a great SEO tool for people in the business of building and decorating homes. Houzz dominates search engine results for interior designers and decorators, and Houzz results are first-page search results for home builders, as well. These listings are uniquely valuable to both seekers and providers of decorating and remodeling services or products given that they showcase beautiful portfolios alongside real business reviews.

Business Profile Tips

Want to make the most of your expert Houzz profile? It falls to the experts to make sure those photos and reviews are there for potential customers browsing Houzz to see. The photos are the easy part; the reviews fall to cultivating outstanding customer relationships. If you already have these relationships, feel free to slip something into your next newsletter to check out your new portfolio on Houzz. Reviews are crucial to your Houzz SEO, as the site doesn’t consider a profile complete until there are at least three reviews.

According to Kenneth Lewis, to get your profile to the top of the list of local competitors on Houzz, you should have:

1. A photo that is placed in other people’s Ideabooks
2. Quality reviews
3. Lots of followers
4. 100+ project photos
5. Responses to questions from others/discussion participation
6. A Houzz link on your website homepage
7. Ideabooks
8. Reviews of other Houzzers

A Great Place to Be

Whether you’re remodeling, promoting your business, seeking inspiration, or just like looking at photos of impeccably decorated homes, Houzz is a great place to be.

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Expanded Capabilities from Kovach Marketing

Introducing KM Interactive...Unleashing the Power of the Internet

Did you know that 87% of all home buyers use the Internet as a source of information during the home buying process? We do, and that’s why Kovach Marketing is proud to announce the establishment of KM Interactive, our fully integrated in-house division that specializes in generating heightened consumer response by maximizing the presence of our clients on the World Wide Web.

With the advent and rapid growth of Web 2.0, the opportunities for online marketing have multiplied far beyond simple websites and e-blasts, which we have been creating for some time. Today the Internet offers an extensive array of new ways to reach target customers interactively, from blogs, podcasts and search engine optimization to pay-per-click advertising and such popular social media sites as Myspace, Facebook, Twitter, LinkedIn, Flicker and YouTube. By establishing KM Interactive as a one-stop source for the complete range of Internet marketing tools, our vision is to bring the full power of the Internet to the field of new-home marketing and other dynamic industries.

Companies that want to stay ahead of the curve and continue to build their business in the Internet age need to utilize the newest technology and the most advanced strategies. Our mission is to help our clients do that in the most cost-effective way possible.

To find out how KM Interactive can harness the power of the Internet for your company, please call Brian Newquist at 949-757-2870 or send e-mail to brian@kovachmarketing.com.

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