Kovach Clients Have Customers' Trust!

We are excited and proud to share the news that a number of our clients are on the Lifestory Research America’s Most Trusted® National Homebuilders list for 2017! Shea Homes, TRI Pointe Homes, Century Communities and Lennar are among the top 20, as determined by a national survey. Trust is a hugely important factor in the home buying process because a home is still one of the biggest investments most people ever make.

It’s no surprise to see our clients on this prestigious list. We know firsthand how each one places customers first and orients their work toward earning and keeping homebuyer trust. It is gratifying to work with such professionals, and we count ourselves lucky to contribute to their efforts.

Lifestory Research is a national independent market research firm and advisor to leading local, regional, national, and international real estate companies; financial institutions; energy utilities, and product manufacturers. The study was based on 31,764 consumer opinions tracking over 100 home builders in an ongoing study. For more about this, check out Lifestory Research 2017 America’s Most Trusted National Home Builder.

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Double Launch for Shea Homes at Baker Ranch

Timing is critical when it comes to bringing new product to market. Kovach Marketing recently assisted Shea Homes with gaining maximum advantage of timing with the pre-spring launch of two new neighborhoods, Crestline and The Courts, at Baker Ranch in Lake Forest, California. The two new communities complement one another. Crestline offers detached homes and The Courts are motor court townhomes. This synergy enabled the marketing to combine their messages into a unifying theme.

The two communities were marketed together in emails, in print advertising and through public relations. This combination technique increased buyer interest in both neighborhoods, capitalizing on the overlapping market segments’ interests.

In addition to the combo campaign, the grand opening of Crestline and The Courts was scheduled to coincide with a large-scale, community wide event at Baker Ranch on February 20th. Touring the two locations became part of the fun of a day that drew thousands to participate in a festival-style event. One of the keys to the strategy for Crestline and The Courts was to capture the preseason enthusiasm of target homebuyers and combine it with an active, upbeat experience of the overall community.

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Kovach Marketing Introduces Shea 3D

Call it the ultimate in buyer engagement, because that’s what it is. Shea Homes’ new Shea 3D design innovation, now being showcased at Ventana in Esencia, changes the way homebuyers see their future. Buyers not only select their floorplan, they also select the configuration of its primary living areas to focus on kitchen-centric, entertainment-centric or outdoor-centric design. Home shoppers can access the app by scanning a QR code on-site and watch their phone or tablet screen to see the room transform around them.

Presentation of this evolutionary concept took a multi-layered approach that included education, demonstration and visualization. Kovach Marketing combined the three layers in a diverse set of marketing tools, each with its own function, and all unified to the overall Shea 3D core message. These tools included brochures, website presentations, a smart phone app, model home displays, and public relations efforts.

“Home buyers don’t expect to be able to do what Shea 3D lets them do,” said Dana Kovach. “As they encounter the different demonstrations of how Shea 3D works, and how it benefits them, they become aware that they’ve got a unique opportunity to shape their home according to their personal tastes and preferences. Giving them the best tools to understand and appreciate their opportunity brings buyer engagement to a exciting new level.”

Experience Shea 3D at www.SheaVentana.com/3D.

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The Shea Wall of History Project

Kovach Marketing recently had the honor of designing “The Shea Wall of History” for the company’s new Southern California Division office in Irvine, CA. Deservedly, Shea Homes takes great pride in their extensive history, their people, and their homes. They value honesty, integrity, teamwork, respect for the individual, and a competitive spirit. These core values have been at the root of the family over a long history of literally building America. Since 1881, the Shea family has been behind some of the largest work projects in our nation’s history, including the Hoover Dam and Golden Gate Bridge, as well as the beautiful residential communities, retail centers, and commercial properties you see today.

“Shea’s rich history tells a wonderful story and we are very excited to have been included in illuminating that story,” said Dana Kovach. “We have the greatest admiration for Shea Homes and have had the privilege to be a marketing partner of the company for over 25 years.”

Click here to learn more about the fascinating history and legacy of Shea Homes: www.SheaHomes.com

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Townhomes Now Selling at Ivy Lane, Moorpark, CA

Innovative new townhomes by Shea Homes are now available at Ivy Lane in Moorpark, CA. Contemporary and thoughtfully-designed, the townhomes feature fresh designs for easy, comfortable living.

Stylish, Spacious, & Efficient

Affordably priced from the $400 thousands, the townhomes feature the latest energy-efficient technologies and quality amenities including walk-in closets in the master suite and conveniently located upstairs laundry rooms. Ivy Lane’s open plans are perfect for relaxed lifestyles and gatherings of family and friends, and recreation is right outside your door at the community swimming pool and tot lot.

Community

The area offers an abundance of dining and shopping options, 16 nearby parks, and a 27-hole golf course at Moorpark Country Club. The Simi Valley Town Center is just a 10-minute drive away, and commuters can walk to the nearby Metrolink station. Additionally, Ventura County is consistently voted one of the best places to live with its pristine beaches, sunny weather, and outstanding park system.

Interested?

Start planning your next adventure today at Shea Homes online.

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Opening March 1st: Ivy Lane, Moorpark, CA

Save the Date

Ivy Lane by Shea Homes is opening on Saturday, March 1st in Moorpark, CA. The eagerly awaited townhomes of Ivy Lane combine fresh designs and rare value into the total package neighborhood.

Community Highlights

Two model homes and three plans will be showcased this Saturday at the new community conveniently located to 16 parks, a 27-hole golf course, the Metrolink station, and the new Simi Valley Town Center with a wide array of shopping and dining options. Ivy Lane’s recreational amenities also include a swimming pool, spa, and tot lot for kids. Quality features and energy-efficient technologies have been integrated into each plan in pursuit of the perfect home for every family.

Interested?

If you would like to add your name to the interest list for Ivy Lane, visit Shea Homes online and get more information.

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