Kovach Marketing

Kovach Marketing is a full service ad agency providing advertising, marketing, and brand development in Newport Beach, CA

Changing the Web Brand

For Greenwood Village-based Century Communities

Kovach Clients Have Customers’ Trust

Lifestory Research America’s Most Trusted® National Homebuilders

TRI Pointe Homes’ Redstone Brochure

Design Honored by BIA Bay Area Excellence in Home Building Awards

Forging a Brand

Kovach Marketing was tasked with forging the brand for Architerra Homes of Northern Idaho

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Thursday, July 19, 2012

BUYERS DISCOVER CONVINCING HOME VALUEIN THE VIBRANT BLACKSTONE COMMUNITY IN BREA

BREA, CA –  The recent Summer at the Park event at Blackstone in the hills above Brea created more than happy memories for residents and visitors. Home buyers in the crowd discovered that home values at Blackstone’s three beautiful neighborhoods were above and beyond the ordinary, prompting a rise in sales. 

Blackstone homebuilders, Standard Pacific Homes and Shea Homes welcomed hundreds of visitors to their new neighborhoods, Sorano, Amber and Jade. Coupling today’s historic low interest rates and outstanding summer pricing, all three saw sales increase, and interest in upcoming phases climb. Blackstone’s ultra convenient and spectacularly scenic setting has also awakened buyers to the fact that it’s definitely time to make their move up.

To discover the incomparable value and irresistible lifestyle of Blackstone, take the 57 freeway and exit at Lambert Road. Proceed east on Lambert Road and turn left at Kraemer Boulevard into the Blackstone community. Further details are also available by visiting www.blackstonelife.com or calling each community:  Sorano 714-223-0700, Amber 714-961-6011 and Jade 714-223-6908.

Blackstone is a development of Shea Tonner Hills, LLC and Standard Pacific of Tonner Hills, LLC, a Delaware limited liability company.

SUMMERTIME FUN IS JUST WALKING DISTANCE FOR RESIDENTS OF RIVERPARK IN OXNARD

OXNARD, CA – Residents are never far from summer refreshment at the flourishing master-planned community of RiverPark in Oxnard. More than one-third of this 700-acre community is devoted to open-space, recreation, healthful living and natural beauty. The community is thoughtfully planned to make sure that there’s someplace outdoorsy and fun to walk to within moments of home. Once the car is in the garage, life keeps moving on foot, bike and stroller.

RiverPark’s open space plan encompasses 14 parks, with several already being enjoyed by residents. Each one has its own personality and variety of amenities and activity areas. Whether you’re in the mood for an afternoon of swimming, an evening picnic or a morning jog, there are places to enjoy it. When school days return, there are even new walk or bike to campuses alongside the community.

Another new destination is underway at RiverPark. The Collection, a 600,000 square foot open-air specialty center plans to open by the end of the year. For homebuyers, that will mean everything from dining to cinemas, bakeries and salons, burgers to hiking boots will enrich the value of their RiverPark lifestyle. Target, Whole Foods and REI, Starbucks Coffee, Panera and a 16-screen cineplex are among the many favorite retailers that will soon serve the community and coastal Ventura County residents.

Seven RiverPark neighborhoods are now featuring great summer values. Two of America’s most highly regarded builders, Shea Homes and Standard Pacific Homes have created a diverse range of home designs with something for every buyer. Shea Homes is presenting Reflections and Boardwalk while Standard Pacific's neighborhoods include The Landing, Waypointe, Collage, Pacific Crossing and The Avenue.

For more information on the homes at RiverPark, visit www.riverparklife.com.


Tuesday, July 10, 2012

MARKET CONDITIONS AND PRICING CREATE OPPORTUNITYFOR FIRST-TIME BUYERS AT BROOKFIELD HOMES IN ONTARIO


ONTARIO, CA – All 139 garden court townhomes and condominiums in the stylish neighborhood of Belcourt at Edenglen in Ontario are now home to residents like first-time home buyer Claire Peng, who felt the time was right for her, and Brookfield Homes presented her with the right place to live for style, warmth and value.
Peng is not alone. The Commerce Department recently stated that sales of new homes increased 7.6 percent in May from April, the best pace since April 2010, which was the last month that buyers could qualify for a federal home-buying tax credit. This increase follows other signs that show the housing market is improving with mortgage interest rates that are the lowest on record.
“Now that I am living on my own, this is a big change for me,” Claire explained, “and Brookfield Homes has made it both affordable and exciting.”
Even though Belcourt is sold out, there are still opportunities to share the joys of Edenglen at the community’s newest neighborhood, GreenDoor, which offers new single-family detached homes from the low $300,000s.

For more information about GreenDoor at Edenglen, visit the sales office at 3228 S. Edenglen Avenue in Ontario or call 800-599-3906, or visit www.LiveGreenDoor.com.

JWILLIAMS STAFFING PUBLISHES SECOND ANNUAL GUIDE ON BUILDING INDUSTRY COMPENSATION AND BENEFITS

IRVINE, CA – With home-buying activity the highest it has been in two years and interest rates at record lows, home builders are requesting the most permits in years, and as new construction increases, new jobs are being created. As California builders step up their hiring, they will find indispensable information in the newly-published 2012 Building Industry Compensation and Benefits Guide from Irvine-based JWilliams Staffing, Inc. 

Featuring data on more than 100 relevant industry positions, the guide is designed to aid both companies and employees as they reevaluate work and assignments. Contributions from builders and developers throughout California helped assure timely and relevant data, according to JWilliams Staffing founder and CEO, JoAnne Williams.
“Our second annual edition couldn’t come at a more auspicious time,” Williams says. “It will give both employers and job seekers an understanding of current, competitive salary and benefit packages that will enable them to make informed decisions as the industry accelerates the pace of home building activity.”
Williams and her team worked with the California Building Industry Association in compiling the Building Industry Compensation and Benefits Guide. In future editions, they would also like to incorporate information from other building industry associations around the country, providing the industry with a reliable assessment standard.

The Guide is available through JWilliams Staffing, Inc., at www.jwilliamsstaffing.com.  Substantial discounts are available to BIA members and to those builders who participated in the survey. Find more information at www.jwilliamsstaffing.com. You can also call (949) 250-1923 or (866) 597-8367.

Tuesday, July 3, 2012

GRAND OPENING THIS SATURDAY AT TAMARIND LANE AT ROSEDALE IN AZUSA

AZUSA, CAThe newest addition to the master-planned community of Rosedale in Azusa will be unveiled this Saturday, July 7th as TRI Pointe Homes celebrates the grand opening of decorated models at Tamarind Lane, a collection of impressive single-family detached homes that are value-priced from the mid $400,000s.

Adding to the festivities, Carl’s Jr. will be serving up juicy charbroiled hamburgers and beverages from 11:30 a.m. to 2:30 p.m.

Everyone who tours the models will also get a taste of design excellence in three stylish two-story floor plans ranging from approximately 2,008 to 2,098 square feet, including three to four bedrooms and two and one-half baths. Select plans take on the added dimension of a versatile loft or quiet study.

For additional information on Tamarind Lane, please visit www.TRIPointeHomes.com or call 626.334.0033.


Monday, July 2, 2012

GRAND OPENING OF MODELS THIS SATURDAY AT TRI POINTE HOMES’ CANDERA IN SAN MARCOS


SAN MARCOS, CA – Brand-new decorated model homes, affordable prices and a super-convenient location in North San Diego County will share the spotlight this Saturday, July 7, as TRI Pointe Homes celebrates the grand opening of the new community of Candera in San Marcos.

Adding to the festivities, Rubio’s Taco Truck will be on hand from 11:30 a.m. to 2:30 p.m. serving fish and chicken tacos and refreshing beverages to hungry home buyers.

Along with satisfying their hunger, Candera will satisfy everyone’s appetite for design excellence with models that showcase two distinctive residential collections: attached townhomes starting in the low $300,000s and detached homes priced from the low $400,000s.

Four distinctive two-story floor plans distinguish Candera’s townhome collection, where spacious living areas range from approximately 1,524 to 2,014 square feet, including three to four bedrooms and two and one-half to three baths. Varying plans offer a versatile loft or optional den, and every home  provides a two-car attached garage.

To join in the grand opening celebration at Candera, take the 78 Freeway and exit at Twin Oaks Valley Road. Drive north and turn right on East Mission Road. Continue past Woodlands Parkway and turn left on Bougher Road. The Candera models will be on the left. For additional information on Candera, please visit www.TRIPointeHomes.