Kovach Marketing

Kovach Marketing is a full service ad agency providing advertising, marketing, and brand development in Newport Beach, CA

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Tuesday, December 17, 2013

COLOR TREND: RADIANT ORCHID IS THE 2014 COLOR OF THE YEAR

The design world waits every December for Pantone to announce the color of the next year. The hue that is chosen is supposed to embody emerging trends in the creative arts and capture the global imagination. Drum roll please…the news was released today that the color for 2014 is Radiant Orchid.  A magical color that promotes creativity and innovation. To be sure, every year the color that is selected initially feels like a head scratcher...

Friday, December 13, 2013

TRI POINTE HOMES AND KOVACH MARKETING RECEIVE SILVER AWARD FROM THE NATIONALS FOR ALTANA AT CIVITA IN SAN DIEGO

NEWPORT BEACH, CA – The Nationals, now in its 33rd year, pays tribute to superior sales and marketing achievements in the building industry, presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB).  TRI Pointe Homes and Kovach Marketing, the marketing agency for the builder, received a Silver Award for Best Logo Design for Altana at Civita in San Diego, California. As one...

Friday, November 15, 2013

KTGY GROUP AND KOVACH MARKETING SHARE BUYING MOTIVATIONS OF NEW HOME SHOPPERS AT IHAVE5QUESTIONS COFFEE SYMPOSIUM

IRVINE, CA- New home sales represent under 7% of all homes sold this year – a figure significantly below historic levels of 16-17% newly-built.  Despite that low number, consumer research company, iHave5Questions, says that now more than ever homebuilders need to listen to what new home shoppers are saying.  That's because their latest research of 67,000 new home shoppers surveyed in 150 cities across the nation reveals that 90% of...

Wednesday, November 13, 2013

Discover New Luxury at Shea Homes’ Sausalito in Irvine, CA

IRVINE, CA – Situated in an artistic enclave amidst lush landscaping, Sausalito in the Village of Stonegate offers a superior address with a sense of place and community unlike any other. The exceptional, central location provides a sought after Irvine school district and the convenience of close proximity to world class dining, entertainment and employment. The Irvine Unified School District consistently ranks among the finest educational systems...

Wednesday, November 6, 2013

Move-In Ready Homes at Palazzo by Woodside Homes in Indio, CA

Private gated luxury offering a high-quality desert lifestyle awaits you at Palazzo in North Indio, offering a wonderful sunny climate year-round.  Enhanced by the desert’s stunning natural beauty and convenient to both desert and mountain recreation areas, Indio is still a place where residents can find the home of their dreams. Remarkably priced from under the $300,000s, homes are now available for year-end move-ins with designer flooring...

Wednesday, October 30, 2013

THE TRUE LIFE COMPANIES ESTABLISHES VERRAVITA CAPITAL TO SUPPORT ITS REAL ESTATE INVESTMENT AND DEVELOPMENT ACTIVITIES

SAN RAMON, CA -- The True Life Companies (TTLC) has established Verravita Capital, a privately held capital investment company focused on providing a solid platform of consistent capital to support its expanding real estate investment and development activities. Verravita Capital is dedicated to providing capital resources in alignment with investment and development firms like The True Life Companies, whose core focus is to be the leading supplier...

Wednesday, October 23, 2013

6 QUICK MANTEL STYLING IDEAS FOR FALL BY BETTER BY DESIGN

With the change of seasons comes an urge to get cozy indoors. Honor your need to nest by updating your mantel décor for fall with these 6 simple, beautiful ideas. 1. Gather natural elements. Driftwood, wood slices, feathers, bare branches, and balls of greenery make lovely — and long-lasting — decorations. You could start with a display like this as your base, then layer in mini pumpkins at Halloween, and pomegranates and nuts at Thanksgiving. 2....

Tuesday, October 22, 2013

HOMEAID AMERICA WELCOMES NEW CORPORATE PARTNER: FIDELITY NATIONAL TITLE GROUP

IRVINE, CA – HomeAid America (http://www.homeaid.org/), a national non-profit provider of housing for homeless families and individuals for almost 25 years, announced that Fidelity National Title Group, whose various brands collectively represent the largest title and escrow company in the United States, is joining the organization as a Corporate Partner.  HomeAid also announced the election of Karen Robertson, Fidelity National Title’s...

GEYSER PEAK CELEBRATES GRAND OPENING AND SALEM FALL FESTIVAL THIS SATURDAY, OCTOBER 26TH

LAS VEGAS, NV -- Woodside Homes has announced the grand opening of the gated community of Geyser Peak this Saturday, October 26th.  Bring the whole family to the festivities from 11:00 a.m. to 2:00 p.m. and experience for yourself, the one and two-story, three to six bedroom model homes with two to four baths on huge lots with plenty of room to grow.  The day’s events will include “Grouchy John’s” coffee truck, caramel apples from “It’s...

Tuesday, October 15, 2013

SHEA HOMES' SAUSALITO IN THE VILLAGE OF STONEGATE GRAND OPENING OCTOBER 19TH

IRVINE, CA – Join Shea Homes this Saturday, October 19th, 11:00 a.m. to 6:00 p.m. for the grand opening of its newest luxury home community, Sausalito in the Village of Stonegate.  One of the last opportunities to purchase a home in Stonegate, each thoughtful, inspiring two-story design for luxury living of the highest caliber is perfect for expanding families. Offering four to five bedrooms with five and a half baths, anticipated pricing is...

SALES CENTER NOW OPEN AT AVELLINO IN MOUNTAIN VIEW

MOUNTAIN VIEW, CA – Offering a new sophisticated home community in Mountain View, the sales center at Avellino by TRI Pointe Homes is now open with models under construction. Interested home buyers are encouraged to pre-qualify online as soon as possible. Stop by the sales center to find the home that’s the perfect fit for you, or you can view the extensive choices of spacious attached and detached home designs online. A multitude of must have...

Thursday, October 10, 2013

AIMING FOR GROWTH, THE TRUE LIFE COMPANIES AMPLIFIES ITS CALIFORNIA TEAM WITH KEY MANAGEMENT APPOINTMENTS

SAN RAMON, CA – Aiming for accelerated growth in its home state, The True Life Companies (TTLC), based in San Ramon, Calif., has announced a series of key management appointments that will enhance its position as a leading provider of entitled land and lots to the homebuilding industry. Signaling a renewed emphasis on the Southern California market, the company has appointed David Hendryx to Managing Director of its Southern California region....

Wednesday, October 9, 2013

DANA KOVACH RECEIVES HIGHEST INDUSTRY HONOR THE B.J. STEWART ACHIEVEMENT AWARD AT SO CAL AWARDS 2013

NEWPORT BEACH, CA – Recognized for her tremendous accomplishments as a marketing professional, Dana Kovach, President and CEO of Kovach Marketing, was awarded the prestigious B.J. Stewart Women’s Achievement Award at the So Cal Awards 2013.  The award exemplifies Dana’s dedication to the building industry and her expertise in a career spanning more than two decades. The top honor was presented at the award’s ceremony held on Saturday, October...