Kovach Marketing

Kovach Marketing is a full service ad agency providing advertising, marketing, and brand development in Newport Beach, CA

Changing the Web Brand

For Greenwood Village-based Century Communities

Kovach Clients Have Customers’ Trust

Lifestory Research America’s Most Trusted® National Homebuilders

TRI Pointe Homes’ Redstone Brochure

Design Honored by BIA Bay Area Excellence in Home Building Awards

Forging a Brand

Kovach Marketing was tasked with forging the brand for Architerra Homes of Northern Idaho

Pages

A Little lite music

Tuesday, December 17, 2013

COLOR TREND: RADIANT ORCHID IS THE 2014 COLOR OF THE YEAR

The design world waits every December for Pantone to announce the color of the next year. The hue that is chosen is supposed to embody emerging trends in the creative arts and capture the global imagination. Drum roll please…the news was released today that the color for 2014 is Radiant Orchid.  A magical color that promotes creativity and innovation.

To be sure, every year the color that is selected initially feels like a head scratcher for the design community because it isn’t a color they have been working with. Over the course of the year, the color seems to gain footing and we can’t imagine never having appreciated it before.

I’m looking at you 2013 Emerald. This coming year we will be working with a soft muted purple which means it won’t feel too girly. It will look deep and rich with your the whites and greys that typically dominate modern interiors as well as brown leathers and wood furniture. Don’t rule out pairing it with some subtle orange or green accents, its compliments on the color wheel (image via Design Decor).

So how can use Radiant Orchid in your modern interior?  The most obvious is to paint an accent wall or a portion thereof like the fireplace only (image via  Apartment Therapy).


Read the full article at Woodside Homes' Blog, Better by Design

Friday, December 13, 2013

TRI POINTE HOMES AND KOVACH MARKETING RECEIVE SILVER AWARD FROM THE NATIONALS FOR ALTANA AT CIVITA IN SAN DIEGO

NEWPORT BEACH, CA – The Nationals, now in its 33rd year, pays tribute to superior sales and marketing achievements in the building industry, presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB).  TRI Pointe Homes and Kovach Marketing, the marketing agency for the builder, received a Silver Award for Best Logo Design for Altana at Civita in San Diego, California. As one of the top vote recipients in the category, they are a finalist for the Gold Award to be presented at the awards ceremony on February 4, 2014 in Las Vegas.

“We are extremely excited to be among the five top logo designs chosen from across the nation,” said Dana Kovach, president and CEO of Kovach Marketing.  ““I want to congratulate TRI Pointe Homes on this exciting award and look forward to attending the awards ceremony in February. We thoroughly enjoy being part of their team and are thrilled for TRI Pointe Homes.”

Dana Kovach’s dedication to the building industry was recently exemplified by receipt of the  prestigious B.J. Stewart Women’s Achievement Award at the So Cal Awards 2013, attesting to .  her expertise in the building industry and a career spanning more than two decades. Kovach Marketing is a group of multidimensional, multi-talented professionals who have been providing effective marketing solutions for clients since 1990. Their “creative intelligence” processes of listening to clients, analyzing market trends and developing comprehensive programs to fully achieve the clients’ marketing objectives have garnered success for a long list of clients.  For more information please call (949) 757-2870 or visit them at www.KovachMarketing.com or at www.facebook.com/kovachmarketing.

TRI Pointe Homes is building communities throughout California and has now introduced the company’s first community outside California: The Debut Collection at Terrain in Castle Rock, Colorado.  TRI Pointe Homes demands insightful thinking anticipating and encompassing all the events and needs of the individuals and families who will live in a TRI Pointe Home. An ability to inspire the hundreds of experts who are involved in building our communities to take pride and care in their craftsmanship is essential to satisfying every homeowner's highest expectations. TRI Pointe Homes' core values of quality, integrity and excellence are the driving forces behind innovative designs that connect with the individual.  For more information, visit www.tripointehomes.com.