Kovach Marketing

Kovach Marketing is a full service ad agency providing advertising, marketing, and brand development in Newport Beach, CA

Changing the Web Brand

For Greenwood Village-based Century Communities

Kovach Clients Have Customers’ Trust

Lifestory Research America’s Most Trusted® National Homebuilders

TRI Pointe Homes’ Redstone Brochure

Design Honored by BIA Bay Area Excellence in Home Building Awards

Forging a Brand

Kovach Marketing was tasked with forging the brand for Architerra Homes of Northern Idaho

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Wednesday, June 17, 2015

A Shifting Population: College Grads Are On the Move

Where college grads move after school has the potential to change the demographic landscape of the nation. More and more young people are going urban and choosing to live within three miles of various city centers, and not just in New York or Los Angeles. The largest increases in college graduate populations are in Denver, San Diego, Nashville, Salt Lake City, and Portland. For this influx of talent, the chosen cities may just become the country’s next economic powerhouses.

While Americans are becoming less likely to move as a whole, the young and college-educated are on the move and don’t seem to be settling down until their mid-30s. According to Edward Glaeser, “the most successful economic development policy is to attract and retain smart people and then get out of their way.” Economist Enrico Moretti’s findings indicate that five additional jobs are eventually created in that city for every one college graduate taking a job in an innovation industry.

This kind of growth, Moretti said, feeds on itself; the abundance of recent graduates in a city incentivizes more companies to move in, which in turn draws in more young people. In the last 15 years, the amount of college graduates in major metropolitan areas has gone up by 25 percent.

Denver, in the top spot, is now home to 47 percent more recent grads than in 2000 (almost double the increase in New York in that time). It’s appeal seems to be the convergence of many desirable features, including a booming tech industry, mountains, and sunshine alongside “cultural cool” stemming from businesses like microbreweries and local law in favor of marijuana and same-sex marriage.

Youth is being drawn to city centers and away from the suburban lifestyle of their parents. While some may leave as they age, demographers predict that many of these new residents will remain in their chosen city to bolster urban economies far into the future.

Source: www.nytimes.com

Wednesday, June 3, 2015

New York Soho Inspires Design of McCaffrey Homes’ Liberty Square Logo

Liberty Square in NW Fresno by McCaffrey Homes provided a unique opportunity to design a logo reflecting the community’s versatility, offering a range of floor plans to fit every stage of life.

“Our goal in designing the logo was to capture the essence of today’s lifestyles. We found inspiration in the New York Soho district, with its chic atmosphere of unique stores and one of the city’s most architecturally renowned neighborhoods,” said Dana Kovach. "The simple design of the Liberty Square logo with a modern twist reflects the community’s own uniqueness and stylish homes for contemporary living."

Liberty Square will celebrate its grand opening this summer.

Find out more about Liberty Square at www.McCaffreyHomes.com