PLACE Starts Awareness Campaign

Projects Linking Art, Community & Environment.

PLACE® is a nonprofit organization that works with cities to create leading-edge communities that promote the arts, environmentalism and social justice. Through a community-driven, ethically-focused process, PLACE develops new models for urban neighborhoods that demonstrate the best practices in environmental design, live/work development for artists and creative businesses, affordable workforce housing, and supportive housing for the most economically distressed. Their vision is to change the way communities are made.

Kovach Marketing has been entrusted with communicating the story of PLACE and developing a self-funding marketing program to allow PLACE to continue its outreach of creating sustainable communities from inception to occupancy across the US and throughout the world. Kovach Marketing will apply its unique Creative Intelligence methodology to all aspects of marketing, from the development of communication strategies, public relations strategies and online marketing plans to customer outreach through direct mail, print, on-site marketing and collateral materials.

Everyone on both teams is excited about the opportunity. It's a chance to help promote environmental options in living.

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Team Led By John Martin Wins PCBC Gold Nugget Grand Award For “Imagining The Future”

NEWPORT BEACH, CA – A team of homebuilding professionals who joined forces in a special project to create new opportunities in a down market, has been honored with the first-ever Gold Nugget Grand Award for “Imagining the Future – Open Class Design Charrette,” a new category that was created to celebrate the 50th anniversary of the Pacific Coast Builders Conference (PCBC).

Spearheaded by John Martin of Martin & Associates, a leading community planning, design and marketing firm, the GEN M 2345 team created a comprehensive plan to transform a 23-acre site in Huntington Beach that was previously slated for single family homes. Their new concept, Sea•Shore Village, is envisioned as a collection of multi-generational neighbourhoods with affordable homes to fit changed lifestyles and life stages. The new village design features a three unit building with proximity and privacy for 3, 4, and maybe even 5 generations, home-based business opportunities, two story townhomes with the master bedrooms on the first level, and compact carriage units. The unique layouts are designed to accommodate move-down baby boomers, their aging parents, and their boomerang adult and returned-from-college children to all live comfortably together. GEN M stands for multi-generational and 2345 represents the 2, 3, 4 and 5 generations of residents who could live together in similar villages, neighbourhoods, and homes in the future.

“Gen M 2345’s message is one of hope,” Martin explained. “Hope that we can turn the market around sooner rather than later. It provides the vision to create new concepts for a different market reality, and it demonstrates how to increase values in a down economy. We are very proud that our innovative blueprint for the future was rewarded with the Gold Nugget Grand Award.”

The award was shared by the entire GEN M 2345 team. These visionary leaders were inspired by the severe challenges facing the housing industry in the current recession, including a deep reduction in the availability of equity capital and financing. To meet those challenges head-on, they created a complementary, interdisciplinary creative and implementation team to conceive, design, process, finance, develop and market innovative product concepts that can be successfully developed immediately. Ironically, the team's solution – multi-generational housing – is directly related to the current economic downturn. A recent survey conducted by AARP found that as Americans of all ages feel the effects of the economic crisis, more and more people have to live with a family member or friend to share expenses. The survey also revealed a direct relationship between loss of income and young adults moving back in with their parents. Clearly, there is increased demand for a multi-generational solution like GEN M 2345's Sea•Shore Village, and the group demonstrated its viability from a financial standpoint.

Learn more about John Martin and Associates at www.martin-associates.net.

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Kovach Marketing's Expertise Benefits Homeaid San Diego

Expanding our continued commitment to supporting charitable organizations, we have created a multifaceted communications program for HomeAid San Diego, which partners with the real estate industry and other nonprofits to build and renovate multi-unit housing for temporarily homeless individuals and families in San Diego County.

Each year, HomeAid San Diego hosts several community events to raise funds and awareness for its cause.

“Kovach's expertise in assisting nonprofit organizations helped make this year's events more successful than ever,” stated Alexis Parker, executive director of HomeAid San Diego. “In addition to exceeding our fundraising goals, their PR capabilities enabled us to spread the word about HomeAid and the important projects we build for the San Diego community. We are exceedingly grateful for Kovach's knowledge and generosity.”

Founded in 1989, HomeAid is the nation’s largest provider of housing for the temporarily homeless. Through the generosity of America’s builders, their trade partners, financial institutions and private and public donors, HomeAid has built more than 175 shelter facilities around the country, with an additional 52 projects in development. These projects total nearly 1,000,000 square feet of space representing more than $130 million in project construction costs, of which $77.4 million has been donated by the building industry. To date, more than 100,000 people have received shelter and services in HomeAid-built facilities.

To learn more about how you can help the homeless visit http://www.homeaid.org/.

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Marman Industries Selects Kovach Marketing | To Spearhead Growth Through Creative Intelligence

Have you just invented a new gadget? Need a firm to take it from idea to reality? Meet one of Kovach’s newest client’s Marman. We have been selected to develop a new interactive website and a multi-faceted marketing campaign. While we create their new site they can create your new widget.

They have over 20 years experience in the plastic injection molding industry. Offering an expert mold making department, a skilled engineering team combined with a highly experienced molding division, For more information visit them online at www.marman.com or; call Frank Roberson’s mobile 909-576-9091, office 909-392-2136.

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Taylor Morrison Selects Kovach Marketing

Eager to launch a strong, aggressive and effective campaign for its distinctive new-home neighbourhoods, Taylor Morrison Homes has selected Newport Beach-based Kovach Marketing to create and implement all marketing programs for its Southern California division.

Kovach Marketing will design ads, public relations programs, direct mail, e-mail communications and collateral materials for seven Taylor Morrison communities, including Bellafina in Montclair, Buenaterra in Buena Park, Las Colinas and Los Arboles at Portola Springs in Irvine, Market Street and Shady Grove at Dos Lagos in Corona and Palazzo in Stanton.

“We are honored to welcome Taylor Morrison to our growing client roster,” stated Dana Lee Kovach, president of Kovach Marketing. “Taylor Morrison is one of the largest and most prestigious home builders in the world, and we look forward to helping them build on their many years of success in Southern California with compelling new messages and our unique strategy of 'creative intelligence.'”

To learn more about our capabilities visit our website at: http://kovachmarketing.com/

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Kovach Marketing Is On the Move Again now in San Diego

First it was Las Vegas, then Florida. Now our nationwide expansion is continuing with the establishment of a new San Diego division and the selection of an experienced local professional, Jessica Gilera.

After creating award-winning campaigns for such premier San Diego clients as Hotel del Coronado, La Costa Resort & Spa, Shea Homes, The Lakes Above Rancho Santa Fe, The Crosby and CIELO, Kovach Marketing is already quite well-known in America’s Finest City. Now, with Jessica we have a full-time physical presence that will give us a big advantage in identifying new business opportunities and responding quickly to the needs of our clients in the region.

Jessica was formerly marketing director for Newland Communities in Southern California, where she was responsible for developing and implementing integrated campaigns that consistently exceeded sales goals. In addition to her knowledge of the new home real estate market in San Diego County and the Inland Empire, her background includes work with clients in government, law, hospitality and consumer packaged goods. Throughout her career, she has excelled at customer relationship management and brand development. This is one more way that Kovach Marketing is extending the reach of our “Creative Intelligence.”

To contact Jessica, please call 619-920-3621 or send e-mail to jessica@kovachmarketing.com.

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Expanded Capabilities from Kovach Marketing

Introducing KM Interactive...Unleashing the Power of the Internet

Did you know that 87% of all home buyers use the Internet as a source of information during the home buying process? We do, and that’s why Kovach Marketing is proud to announce the establishment of KM Interactive, our fully integrated in-house division that specializes in generating heightened consumer response by maximizing the presence of our clients on the World Wide Web.

With the advent and rapid growth of Web 2.0, the opportunities for online marketing have multiplied far beyond simple websites and e-blasts, which we have been creating for some time. Today the Internet offers an extensive array of new ways to reach target customers interactively, from blogs, podcasts and search engine optimization to pay-per-click advertising and such popular social media sites as Myspace, Facebook, Twitter, LinkedIn, Flicker and YouTube. By establishing KM Interactive as a one-stop source for the complete range of Internet marketing tools, our vision is to bring the full power of the Internet to the field of new-home marketing and other dynamic industries.

Companies that want to stay ahead of the curve and continue to build their business in the Internet age need to utilize the newest technology and the most advanced strategies. Our mission is to help our clients do that in the most cost-effective way possible.

To find out how KM Interactive can harness the power of the Internet for your company, please call Brian Newquist at 949-757-2870 or send e-mail to brian@kovachmarketing.com.

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