Kovach Marketing

Kovach Marketing is a full service ad agency providing advertising, marketing, and brand development in Newport Beach, CA

Changing the Web Brand

For Greenwood Village-based Century Communities

Kovach Clients Have Customers’ Trust

Lifestory Research America’s Most Trusted® National Homebuilders

TRI Pointe Homes’ Redstone Brochure

Design Honored by BIA Bay Area Excellence in Home Building Awards

Forging a Brand

Kovach Marketing was tasked with forging the brand for Architerra Homes of Northern Idaho

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A Little lite music

Friday, May 15, 2015

Kovach Marketing Launches New Website for Robert Hidey Architects

The clean, rich design of the new website for Robert Hidey Architects was developed through a high level of collaboration, working together as a team, and inspired by the exceptional reputation RHA has built over the past 25 years. The new website is meant to reflect the well-respected company’s innovative and engaging style of design and industry leadership.

The atmosphere of RHA fosters a team effort to reach a level of architecture and design that exceeds expectations with uncompromising attention to detail. Premier client service and sustainable strategies allow the design team to fully leverage technologies and develop real and viable building solutions that achieve maximum performance and benefit. Their diverse national and international portfolio has impacted residential industries worldwide.

“We are extremely proud of our partnership with RHA,” said Dana Kovach. “Once familiar with the company’s passions and commitment to innovative design solutions, we wanted the website to reflect their legacy of creating distinct and viable communities that enrich lives. We hope you get a sense of their magic…their unique voices that together form the spirit and passion of Robert Hidey Architects.”

See the site: roberthidey.com

Tuesday, April 21, 2015

At The Core of Your Brand | Your Point of Distinction

By Dana Kovach, for Scott Clark of The True Life Companies

All around us there is wealth of talent among our family, our friends, our partners, our consultants and our team members. We welcome their contributions and often find that adding their voice to our own helps us find a new path or uncover a new truth. From time to time I’ll be adding these voices to mine as I continue to look for inspiration and excellence.

  • It’s not about noise.
  • It’s not about shock value.
  • It’s about you.
  • It’s about finding your path.
  • It’s about staying calm and focused.
  • It’s about being authentic.

Your point of distinction is what breathes life into your vision. In today’s market, as influencing dynamics continue to change at warp speed, it is critical to consistently check in with yourself, with your team and ask the question: Who Are We? Are We Being True to Our Vision?

Be honest with yourself, with your team, your partners. Are you who you think you are? A brand, your identity, is not what you say it is, it is what others say it is.

Knowing your brand is essential to the health of your business and it begins with a clearly articulated vision. If you don’t have a way to capture this knowledge and stand out in a positive manner, your ‘strategy’ may take you down the wrong path or you may simply disappear.

Through personal experience, conversations with my peers and successful business owners, we consistently discuss [and remind ourselves] the key actions that allow your business’s authentic brand to surface include:

  • Recognize your strengths and own them – they are uniquely yours.
  • Ask yourself, ask your clients and ask your partners, what is your core company strength? It may be the relationship, the customer experience, the strategic solutions, storytelling, design, or purely the ROI. As you grow and change, remember to check in and ask again…remain authentic to whom you are today [not yesterday]. Own It!

  • Create an inclusive, positive and inspiring culture.
  • Your team and your partners are the voice of your company and will deliver your story through everything they do, every shared experience. An employee-centric culture that centers on your values is vital to remain real. To know what you stand for collectively and individually, allows the team to share and represent the brand with confidence. While focused and listening to your team, you will find days that seem fragmented… this is opportunity for… organic change… needed change. Pay attention!

  • Remain focused on follow through and delivery. Be intentional.
  • Always keep the customer top of mind while mindful of your culture. A better experience, a more innovative solution than your ‘friendly competitors’ and ‘not so friendly’ will insure you rise above ‘market noise’ and be rewarding to your team. Remain committed to working with people and brands invested in your professional partnership and mutual success. Cheaper, faster, and different may seem like the right solution until the experience and delivery falls short of everyone’s expectations… the client’s and the team’s.

  • Appreciate the gifts in your life, the people who surround you.
  • Business is competitive. Business is strategic. It is not about one person. It works because of your network, the authentic support of colleagues and clients. The color of that support is directly related to your culture, performance and mutual respect.

Find your individuality, own it, and stand out!

Source: The True Life Perspective Blog

Wednesday, November 26, 2014

5 Things You Can Do to Help the Homeless this November (And Year-Round)

November is Homeless Awareness Month. As we gather round to give thanks for what we have this year, it’s important to remember those less fortunate.

According to HomeAid America, as many as 3.5 million Americans find themselves homeless each year, more than one million of them children. More than 300 thousand American children are homeless on any given night. More than half of the homeless population are families with children suffering from temporary homelessness caused by personal tragedy or calamity.

5 things you can do this season & year-round to help:

  1. Donate
  2. Beyond monetary donations to organizations, the gift of clothes you no longer need, extra household items, groceries, and toys goes a long way to helping these families weather the storm that is finding yourself homeless.

  3. Volunteer
  4. Volunteer your time or abilities to help deliver services needed or help build shelters. Additionally, you can put your hobbies to work by giving lessons to impart marketable skills such as cooking, repair work, gardening, sewing, and photography. Consider making use of resources available to you, like expertise or equipment, to aid in shelter construction.

  5. Be Prepared
  6. Carrying snacks with you, packing an extra lunch, or keeping an old coat or spare blanket in your trunk for the homeless you meet can help ensure survival on the streets. Take it a step further and carry pre-packed care packages in your car to give to those in need.

  7. Advocate
  8. Educate yourself and those around you on the realities of homelessness in your area and join the movement by sharing socially, participating in events, signing up as a volunteer or organization member, or becoming a mentor to homeless youth.

  9. Be Kind
  10. It may seem like the simplest thing in the world, but just being kind to people around you and acknowledging the less fortunate in your path goes a long way to making the world a better, happier place. Show your fellow man that you respect them and appreciate their hardship by not ignoring those you meet who are in need.

Learn more about America’s homeless at HomeAid.org

Monday, July 28, 2014

10 Home Staging Tips for Everyday Style

Whether you’re trying to sell your home or just want your home to look its best when your relatives arrive, these tips and tricks of home staging will help your home shine.

1. Cut the clutter.

Ask yourself what you can live without and donate or dispose of it. A good rule to live by: for every item that comes in, another must go out. This helps rooms look much bigger and appeals to most peoples’ desire for an orderly environment.

2. Create furniture groupings.

Don’t be afraid to push the furniture away from the walls and create floating, conversational furniture groupings. These groupings give a cozier, more open feel to a room and make it appear larger.

3. Move things around.

Don’t chain yourself to an idea when it comes to what goes where; rearrange specific pieces and you may just find that a piece that went unused in one room becomes the focal point of another. Moving things around can create much more compelling placement than originally intended.

4. Repurpose a room.

If you’ve got a room that isn’t living up to its potential, change it. If you’ve already cut the clutter, a junk room can easily become a craft room, reading nook, yoga studio, or even an extra bedroom.

5. Optimize lighting.

While lighting plays a large role in setting a room’s mood, many homes suffer from improper lighting. Try increasing the wattage in your existing fixtures, aiming for approximately 100 watts/50 square feet. The three types of lighting you should have are ambient (general or overhead), task (pendant, under-cabinet, or reading), and accent (table and wall).

6. Make rooms appear larger.

Painting adjacent rooms the same color gives them a seamless look and the feel of one big space. Matching walls to drapery or vice versa is also a great way to give a room a larger, more sophisticated look.

7. Neutralize. Colorize.

Tone down dated finishes in large spaces with a fresh neutral wall – anything from beige to honey or soft blue-green. Bold wall colors tend to reduce offering prices. However, don’t be afraid to try a deep tone on an accent wall, or a soft, complimentary color inside built-in shelving areas to make them pop. Darker colors can also make spaces like bedrooms, dining rooms, and powder rooms seem more intimate, dramatic, and cozy.

8. Accessorize.

In decorating a room, vary the heights, patterning, and grouping of wall-hanging pieces you want to catch the eye, as stereotypically placed art can seem nearly invisible. Decorative accessories should be in odd-numbered groups to please the eye, varied by height and width, largest to back and smallest in front. Grouping accessories by some unifying element like color, texture, or shape is extremely effective.

9. Put up a front.

If your cabinetry is looking a little worse for wear, or just out of style, the easiest, most inexpensive way to refresh your kitchen is to put in new doors and drawer fronts. If your dishwasher could use a makeover, check the manufacturer’s website for available front-panel replacements, or use laminate paper to put a fresh skin on the existing panel.

Bathroom tile can be professionally painted to look brand new. Add a few spa-inspired items like decorative candles, baskets, and rolled towels, and your well-loved bathroom will feel like a five-star hotel’s.

10. Finish those projects.

Got a home improvement project you never finished? How about a missing floorboard? These things are pretty simple to fix, and leaving them as is could scare off potential buyers or result in a lower offer. If you’re not moving, getting those projects wrapped up will not only increase the beauty and safety of your home, but will help impress those in-laws.

Even if you’re not planning on selling anytime soon, why wait? Following even a few of these tips will have a noticeably refreshing effect on your home and uncover undiscovered aesthetic potential.

Do you utilize any of these tricks in your own home? Tell us your favorite!

Source:HGTV

Tuesday, July 8, 2014

TRI Pointe Homes' Weyerhaeuser Co. Merger

The News

We’re pleased to report that our client, TRI Pointe Homes, has acquired Weyerhaeuser Co.’s homebuilding operations. The $2.8 billion acquisition has launched the Irvine, CA based company into the big leagues, now the 16th largest builder in the United States by sales last year.

The Deal

The transaction enhances TRI Pointe’s geographic presence by adding Weyerhaeuser’s established collection of quality homebuilding companies, which will continue to operate under their respective brand names:

  • TRI Pointe Homes – Northern and Southern California and Colorado
  • Pardee Homes – Southern California and Southern Nevada
  • Winchester Homes – Washington, DC metro area and Richmond, Virginia
  • Maracay Homes – Phoenix and Tucson, Arizona
  • Trendmaker Homes – Houston, Texas
  • Quadrant Homes – Puget Sound region of Washington State

These companies boast some of the most experienced leadership teams in the home building industry, averaging over 20 years of experience. The combined company will continue to be governed by TRI Pointe’s seasoned and respected executive management team. Barry S. Sternlicht will remain as Chairman of the TRI Pointe Board of Directors, which has been expanded from seven to nine directors. Doug Bauer will continue to serve as Chief Executive Officer of TRI Pointe, Tom Mitchell as President and Chief Operating Officer, and Mike Grubbs as Chief Financial Officer.

What’s Next?

Having just celebrated the company’s fifth anniversary in June, TRI Pointe now plans to expand into new territories and business lines. The first thing Chief Executive Douglas Bauer intends to do is to expand the new company from within, which will include beefing up TRI Pointe’s financial business.

Now under the control of home-building executives rather than the timber conglomerate, Weyerhaeuser, the former Weyerhaeuser divisions are expected to yield more growth than previously seen from them.

The sky seems to be the limit on what this merger might do for TRI Pointe's operations. Good luck, guys!

Source: The Wall Street Journal

Tuesday, July 1, 2014

Why You Should Be On Houzz

What Pinterest is to crafting and finding the perfect brownie recipe, Houzz is to designing, decorating, and remodeling a home.

Houzz connects local architectural and design experts with potential customers, allowing for aspiring remodelers to get professional answers to practical questions and breeding mutually beneficial business opportunities.

Access to Experts

Beyond allowing users to collect photos into ideabooks, Houzz provides important and comprehensive resources to those seeking a fresh new look and feel for their home environment. If a user likes a specific element of a design uploaded by an expert, like a specific floor covering, they can ask where to buy it, what it is called, or how to install it and will generally receive a helpful, correct answer straight from the expert.

As a designer, craftsman, or retailer, you can also tag specific home products in design photos that will link directly to product and purchasing information within the site.

SEO

Houzz is also a great SEO tool for people in the business of building and decorating homes. Houzz dominates search engine results for interior designers and decorators, and Houzz results are first-page search results for home builders, as well. These listings are uniquely valuable to both seekers and providers of decorating and remodeling services or products given that they showcase beautiful portfolios alongside real business reviews.

Business Profile Tips

Want to make the most of your expert Houzz profile? It falls to the experts to make sure those photos and reviews are there for potential customers browsing Houzz to see. The photos are the easy part; the reviews fall to cultivating outstanding customer relationships. If you already have these relationships, feel free to slip something into your next newsletter to check out your new portfolio on Houzz. Reviews are crucial to your Houzz SEO, as the site doesn’t consider a profile complete until there are at least three reviews.

According to Kenneth Lewis, to get your profile to the top of the list of local competitors on Houzz, you should have:

  1. A photo that is placed in other people’s Ideabooks
  2. Quality reviews
  3. Lots of followers
  4. 100+ project photos
  5. Responses to questions from others/discussion participation
  6. A Houzz link on your website homepage
  7. Ideabooks
  8. Reviews of other Houzzers

A Great Place to Be

Whether you’re remodeling, promoting your business, seeking inspiration, or just like looking at photos of impeccably decorated homes, Houzz is a great place to be.

Thursday, June 19, 2014

Grand Opening in San Mateo, CA

Join the Festivities this Saturday

Join the great people of TRI Pointe Homes this Saturday, June 21st, in San Mateo for the grand opening of their new Canterbury neighborhood at Bay Meadows. The thoughtfully designed townhomes of Canterbury join the Bay Meadows community offering buyers exceptional living in a highly sought-after area on the San Francisco Peninsula.

Bay Meadows Community

The charming urban village of Bay Meadows combines a home town feel and cultural aspects of the city, featuring high-tech office space, innovative eateries, and boutique shopping. Miles of biking trails, networks of parks, community gardens, and wide-open spaces allow for an active and fulfilling lifestyle for the whole family.

Interested?

Get more details on the townhomes of Canterbury at Bay Meadows and join the interest list today at www.TRIPointeHomes.com/Canterbury.