Kovach Marketing

Kovach Marketing is a full service ad agency providing advertising, marketing, and brand development in Newport Beach, CA

Changing the Web Brand

For Greenwood Village-based Century Communities

Kovach Clients Have Customers’ Trust

Lifestory Research America’s Most Trusted® National Homebuilders

TRI Pointe Homes’ Redstone Brochure

Design Honored by BIA Bay Area Excellence in Home Building Awards

Forging a Brand

Kovach Marketing was tasked with forging the brand for Architerra Homes of Northern Idaho

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Tuesday, September 11, 2012

TAMARIND LANE AT ROSEDALE IN AZUSA IS A BIG HIT WITH HOME BUYERS

AZUSA, CA – Just two months after its grand opening, TRI Pointe Homes’ Tamarind Lane at Rosedale in Azusa is a big hit with home buyers. More than 1,000 groups of home seekers have given the community an enthusiastic round of applause, and the community’s first phase of impressive single-family detached homes has already attracted several buyers.

Credit for Tamarind Lane’s success goes to several advantages, including its prime location in the San Gabriel Valley’s newest and most desirable master-planned community, an array of exceptional price-included appointments and prices that make it among one of Rosedale’s best values.

 
Those value-enhancing appointments are led by gourmet island kitchens in most plans, elegant master suites with walk-in closets and separate tub and shower, convenient upstairs laundry rooms with optional utility sinks, spacious covered front porches and attached two-car garages with extra storage space and insulated steel roll-up doors. In the largest plan, two of the secondary bedrooms also feature walk-in closets, and buyers may choose an optional fireplace in the living room.

Kitchens enhance mealtime activities with granite countertops, European-style white Thermofoil cabinets and a complete collection of stainless steel Whirlpool® appliances. Achieving the perfect combination of spaciousness and stylishness, Tamarind Lane’s three inspired two-story floor plans range from approximately 2,008 to 2,092 square feet, including three to four bedrooms and two and one-half baths. Select plans take on the added dimension of a versatile loft or quiet study.

Environmental friendliness is built into each home with an extensive array of energy-saving and money-saving features. Heading the list are Energy Star® dishwashers, Low-E window glass, radiant barrier roof sheathing, tankless water heaters and heating and air-conditioning systems controlled by digital set-back thermostats.

Tamarind Lane is ideally located a short walk from The Resort, Rosedale’s two-acre recreation center, where amenities include a junior-Olympic-length swimming pool, spa, children’s wading pool, picnic areas, barbecue grills, and a spacious clubhouse with fitness center, multipurpose room and fully equipped kitchen. Tamarind Lane also offers residents added fun at its own private recreation area with pool, spa and cabana.

The Resort is just one of many community enhancements that make Rosedale a sought-after address. It will be joined by 10 parks, sports fields, scenic trails that are woven throughout the community and acres of permanently preserved natural hillsides. For families with children, the Azusa Unified School District offers educational excellence from kindergarten through high school. Post-secondary education is also available nearby at Citrus Community College and Azusa Pacific University.

Tamarind Lane joins a growing number of TRI Pointe Homes communities throughout California. In Southern California, the company is currently building Sagebluff and Topazridge at Riverwalk Vista in Riverside, Los Arboles in Simi Valley and Cantera in San Marcos. In Northern California, Chantrea at Silver Creek in San Jose and Ironhorse in Morgan Hill recently celebrated successful grand openings.

Inspired by the past with its focus on the future, Rosedale is the newest and finest master planned community for brand-new home living in the San Gabriel Valley. For more details, please visit www.LiveRosedale.com.

For additional information on Tamarind Lane, please call 626-334-0033 or visit www.TRIPointeHomes.com.

BACK TO SCHOOL MEANS EDUCATIONAL EXCELLENCE FOR KIDS AT RIVERPARK IN OXNARD


OXNARD, CA – All over America, kids have gone back to school, and at the popular master-planned community of RiverPark in Oxnard, they're getting the best possible educational experience. 

That’s because they live within walking or biking distance of two brand-new schools in the Rio School District, which boasts an average of fewer than 20 students per classroom in kindergarten through third grade and only 26-30 students in fourth through eighth grade. And the district already has plans to add a third school within the RiverPark community.

At Rio Del Mar Elementary School and Rio Vista Middle School, the latest technology is integrated into every classroom, with a computer for each student. State-of-the-art libraries and multipurpose rooms are equipped with high-tech sound systems. The curriculum and teaching professionals at those schools prepare young students to excel when they advance to Rio Mesa High School, where 88% of graduates continue their studies in colleges or universities, and their athletic teams have won the most Pacific View League championships in seven of the last eight years.

At RiverPark, the opportunity to share those educational advantages has been made possible by two of America’s most highly regarded builders, Shea Homes and Standard Pacific Homes, which have joined forces to create a diverse range of home designs with something for every buyer. Shea Homes is presenting Reflections and Boardwalk while Standard Pacific's neighborhoods include The Landing, Waypointe, Collage, Pacific Crossing and The Avenue.

For residents of all these neighborhoods, RiverPark is thoughtfully planned to make sure that there’s someplace outdoorsy and fun to walk to within moments of home. Each of the community’s parks has its own personality and a variety of amenities and activity areas. Whether you’re in the mood for an afternoon of tennis or basketball, playtime with the kids, an evening picnic or a morning jog, there are plenty of places to enjoy it.

An added convenience for RiverPark families is The Collection, RiverPark’s  600,000-square-foot open-air specialty center, which is expected to open by the end of the year with a wide range of specialty stores and restaurants. Target, Whole Foods, REI, Starbucks Coffee, Panera Bread and a 16-screen cineplex are among the many favorite retailers that will soon serve the community and coastal Ventura County residents.

RiverPark is being developed by Shea Homes and Standard Pacific Homes, working in concert with the city of Oxnard and other public entities.

To find out more about the great schools and all the other advantages that make RiverPark Oxnard’s most desirable new address, RiverPark visit www.riverparklife.com.

Thursday, July 19, 2012

BUYERS DISCOVER CONVINCING HOME VALUEIN THE VIBRANT BLACKSTONE COMMUNITY IN BREA

BREA, CA –  The recent Summer at the Park event at Blackstone in the hills above Brea created more than happy memories for residents and visitors. Home buyers in the crowd discovered that home values at Blackstone’s three beautiful neighborhoods were above and beyond the ordinary, prompting a rise in sales. 

Blackstone homebuilders, Standard Pacific Homes and Shea Homes welcomed hundreds of visitors to their new neighborhoods, Sorano, Amber and Jade. Coupling today’s historic low interest rates and outstanding summer pricing, all three saw sales increase, and interest in upcoming phases climb. Blackstone’s ultra convenient and spectacularly scenic setting has also awakened buyers to the fact that it’s definitely time to make their move up.

To discover the incomparable value and irresistible lifestyle of Blackstone, take the 57 freeway and exit at Lambert Road. Proceed east on Lambert Road and turn left at Kraemer Boulevard into the Blackstone community. Further details are also available by visiting www.blackstonelife.com or calling each community:  Sorano 714-223-0700, Amber 714-961-6011 and Jade 714-223-6908.

Blackstone is a development of Shea Tonner Hills, LLC and Standard Pacific of Tonner Hills, LLC, a Delaware limited liability company.

SUMMERTIME FUN IS JUST WALKING DISTANCE FOR RESIDENTS OF RIVERPARK IN OXNARD

OXNARD, CA – Residents are never far from summer refreshment at the flourishing master-planned community of RiverPark in Oxnard. More than one-third of this 700-acre community is devoted to open-space, recreation, healthful living and natural beauty. The community is thoughtfully planned to make sure that there’s someplace outdoorsy and fun to walk to within moments of home. Once the car is in the garage, life keeps moving on foot, bike and stroller.

RiverPark’s open space plan encompasses 14 parks, with several already being enjoyed by residents. Each one has its own personality and variety of amenities and activity areas. Whether you’re in the mood for an afternoon of swimming, an evening picnic or a morning jog, there are places to enjoy it. When school days return, there are even new walk or bike to campuses alongside the community.

Another new destination is underway at RiverPark. The Collection, a 600,000 square foot open-air specialty center plans to open by the end of the year. For homebuyers, that will mean everything from dining to cinemas, bakeries and salons, burgers to hiking boots will enrich the value of their RiverPark lifestyle. Target, Whole Foods and REI, Starbucks Coffee, Panera and a 16-screen cineplex are among the many favorite retailers that will soon serve the community and coastal Ventura County residents.

Seven RiverPark neighborhoods are now featuring great summer values. Two of America’s most highly regarded builders, Shea Homes and Standard Pacific Homes have created a diverse range of home designs with something for every buyer. Shea Homes is presenting Reflections and Boardwalk while Standard Pacific's neighborhoods include The Landing, Waypointe, Collage, Pacific Crossing and The Avenue.

For more information on the homes at RiverPark, visit www.riverparklife.com.


Tuesday, July 10, 2012

MARKET CONDITIONS AND PRICING CREATE OPPORTUNITYFOR FIRST-TIME BUYERS AT BROOKFIELD HOMES IN ONTARIO


ONTARIO, CA – All 139 garden court townhomes and condominiums in the stylish neighborhood of Belcourt at Edenglen in Ontario are now home to residents like first-time home buyer Claire Peng, who felt the time was right for her, and Brookfield Homes presented her with the right place to live for style, warmth and value.
Peng is not alone. The Commerce Department recently stated that sales of new homes increased 7.6 percent in May from April, the best pace since April 2010, which was the last month that buyers could qualify for a federal home-buying tax credit. This increase follows other signs that show the housing market is improving with mortgage interest rates that are the lowest on record.
“Now that I am living on my own, this is a big change for me,” Claire explained, “and Brookfield Homes has made it both affordable and exciting.”
Even though Belcourt is sold out, there are still opportunities to share the joys of Edenglen at the community’s newest neighborhood, GreenDoor, which offers new single-family detached homes from the low $300,000s.

For more information about GreenDoor at Edenglen, visit the sales office at 3228 S. Edenglen Avenue in Ontario or call 800-599-3906, or visit www.LiveGreenDoor.com.

JWILLIAMS STAFFING PUBLISHES SECOND ANNUAL GUIDE ON BUILDING INDUSTRY COMPENSATION AND BENEFITS

IRVINE, CA – With home-buying activity the highest it has been in two years and interest rates at record lows, home builders are requesting the most permits in years, and as new construction increases, new jobs are being created. As California builders step up their hiring, they will find indispensable information in the newly-published 2012 Building Industry Compensation and Benefits Guide from Irvine-based JWilliams Staffing, Inc. 

Featuring data on more than 100 relevant industry positions, the guide is designed to aid both companies and employees as they reevaluate work and assignments. Contributions from builders and developers throughout California helped assure timely and relevant data, according to JWilliams Staffing founder and CEO, JoAnne Williams.
“Our second annual edition couldn’t come at a more auspicious time,” Williams says. “It will give both employers and job seekers an understanding of current, competitive salary and benefit packages that will enable them to make informed decisions as the industry accelerates the pace of home building activity.”
Williams and her team worked with the California Building Industry Association in compiling the Building Industry Compensation and Benefits Guide. In future editions, they would also like to incorporate information from other building industry associations around the country, providing the industry with a reliable assessment standard.

The Guide is available through JWilliams Staffing, Inc., at www.jwilliamsstaffing.com.  Substantial discounts are available to BIA members and to those builders who participated in the survey. Find more information at www.jwilliamsstaffing.com. You can also call (949) 250-1923 or (866) 597-8367.

Tuesday, July 3, 2012

GRAND OPENING THIS SATURDAY AT TAMARIND LANE AT ROSEDALE IN AZUSA

AZUSA, CA – The newest addition to the master-planned community of Rosedale in Azusa will be unveiled this Saturday, July 7th as TRI Pointe Homes celebrates the grand opening of decorated models at Tamarind Lane, a collection of impressive single-family detached homes that are value-priced from the mid $400,000s.

Adding to the festivities, Carl’s Jr. will be serving up juicy charbroiled hamburgers and beverages from 11:30 a.m. to 2:30 p.m.

Everyone who tours the models will also get a taste of design excellence in three stylish two-story floor plans ranging from approximately 2,008 to 2,098 square feet, including three to four bedrooms and two and one-half baths. Select plans take on the added dimension of a versatile loft or quiet study.

For additional information on Tamarind Lane, please visit www.TRIPointeHomes.com or call 626.334.0033.