Heritage Crossings by Griffin Residential Opens January 9th

We really enjoyed designing the Heritage Crossings campaign, Griffin Residential’s newest new-home neighborhood in Wildomar which will be celebrating it’s opening January 9th.

Our aim was to create a simple and rustic, yet modern look, emphasizing the experience of rural comfort with all of the conveniences of modern living. With space to grow and room to wander, this community features ample opportunities for exploration including citrus groves, fishing ponds, pools & spas, sports areas and more. Our designs focus on the outdoors and community spirit of Heritage Crossings.

This neighborhood comprises of single-family detached homes of one and two stories with up to 5 bedrooms and up to 2,907 square feet. Pricing is anticipated to start from the mid $300s.

Learn more about Heritage Crossings at www.Heritage-Crossings.com.

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Liberty Square NAHB Silver Winner Best Logo & Best Brochure

When a team comes together and shares a passion for excellence, something great happens. Kovach Marketing’s work on Liberty Square for McCaffrey Homes has been awarded the NAHB 2016 Nationals Silver Awards for Best Logo Design and Best Brochure for a Community and is in the running for the 2016 Gold Awards. We very much look forward to the show on January 19th!

“Our designs for this community built on a contemporary, bold and elegant color palette using patterns and textures to create a vibe that would resonate with the target audience: young couples, first-timers and small families,” said Randy Carver. “We wanted to tell a graphically engaging, upbeat story of this community that maximized the messages of the life-enhancing value and style to be experienced at Liberty Square. The logo was inspired by the New York Soho district’s chic atmosphere and renowned architecture to evoke a sense of contemporary living.”

Find out more about Liberty Square at www.McCaffreyHomes.com

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Kovach Marketing Launches Redesigned Website for JWilliams Staffing

The dynamic design of the new website for JWilliams Staffing was months in the making, involving an intricate group effort by the entire teams of Kovach Marketing and JWilliams Staffing. The redesigned website is meant to reflect the professional excellence of the firm as the nation’s number one real estate staffing agency.

You’ll see how easy it is to place a staffing order or apply for a job. Functioning as a doorway to resources, information is readily available to help candidates in their careers, as well as aid visitors in learning more about the JWilliams team and services.

A one-stop, full-service industry leader, JWilliams Staffing provides proficient, carefully selected real estate personnel and professionals. Over the past 10 years, they have built a reputation for helping companies successfully hire the right people for the job, zeroing in on each candidate's unique natural talents and personality traits to find the perfect fit for their clients.

“We are very excited about the new look and invite you to visit the website and start exploring,” said Dana Kovach. “I have tremendously enjoyed our partnership with JWilliams Staffing, gaining inspiration from their passion and tireless dedication to excellence.”

See the site: JWilliamsStaffing.com

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Inspired Design: TRI Pointe Homes Candelas Ad

Kovach Marketing is proud of this magazine ad for the Encore Collection luxury neighborhood at Candelas in Arvada, Colorado. Designed as an invitation to pursue greatness, inspiration came from the homebuilding excellence of TRI Pointe Homes and its location in the gorgeous, sprawling master-planned community. The headline “Big. Bold. Beautiful.” grabs the viewers’ attention and says it all, supported by photography of a beautiful interior and the surrounding topography worth a thousand words. As the photography itself tells so much of the story, we felt there would be more power in fewer words with greater meaning. The small amount of copy keeps the ad sophisticated, clean and uncluttered, as is the world of the Encore Collection at Candelas.

Our agency has the honor of providing marketing and advertising services for the Colorado division, as well as the Northern California division, of TRI Pointe Homes. TRI Pointe Homes embraces a passion and commitment to lead the way in new home craftsmanship. We invite you to discover their homebuilding excellence at www.TRIPointeHomes.com.

Click here to learn more about Candelas at Arvada.

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Kovach Marketing Introduces Shea 3D

Call it the ultimate in buyer engagement, because that’s what it is. Shea Homes’ new Shea 3D design innovation, now being showcased at Ventana in Esencia, changes the way homebuyers see their future. Buyers not only select their floorplan, they also select the configuration of its primary living areas to focus on kitchen-centric, entertainment-centric or outdoor-centric design. Home shoppers can access the app by scanning a QR code on-site and watch their phone or tablet screen to see the room transform around them.

Presentation of this evolutionary concept took a multi-layered approach that included education, demonstration and visualization. Kovach Marketing combined the three layers in a diverse set of marketing tools, each with its own function, and all unified to the overall Shea 3D core message. These tools included brochures, website presentations, a smart phone app, model home displays, and public relations efforts.

“Home buyers don’t expect to be able to do what Shea 3D lets them do,” said Dana Kovach. “As they encounter the different demonstrations of how Shea 3D works, and how it benefits them, they become aware that they’ve got a unique opportunity to shape their home according to their personal tastes and preferences. Giving them the best tools to understand and appreciate their opportunity brings buyer engagement to a exciting new level.”

Experience Shea 3D at www.SheaVentana.com/3D.

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Behind the Scenes Look at Getting Creative on Parasol by TRI Pointe Homes

Kovach Marketing had a lot of fun developing the theme for Parasol by TRI Pointe Homes, a townhome community in Fremont, CA. The goal of the marketing platform was designed to not only showcase the builder’s innovation in architectural design, but the promise of metropolitan living at its finest in a city that has won awards for quality of life.

The name Parasol and its umbrella logo design is meant to encompass all ages of life…as under an umbrella, where the sanctuary of home can be found by all. Fun images, brightness and color invite the viewer into a world of connecting with others and with community for a good life, a simple life filled with warmth and sophistication.

Unique messaging includes “Fremont Happenings” to capture the essence of how Parasol will offer much more than a house, but the attractive world of Fremont and living in a connected community.

Click here to view Parasol by TRI Pointe Homes.

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Kovach Marketing Designs New Website for Griffin Residential

In addition to the creation of the websites for Serrano Hills in Yucaipa, Bella Vista Estates in Riverside, and Heritage Crossings in Wildomar, Kovach Marketing was honored to be able to design and develop Griffin Residential’s new corporate website. The design is modern, clean, and responsive, built to showcase the company’s identity.

Griffin Residential has a history beginning over a century ago, establishing a privately owned home building and land development business that is rooted in creating exceptional homes and communities in Southern California. Griffin Residential thinks of home building as a way of life and a dedication to honor and uphold the Griffin family’s legacy of integrity and respect. Today, Griffin Residential continues that legacy with high-quality construction, meticulous attention to detail, and superb customer service – they understand the way people aspire to live.

Get to know the people and the company and learn more about their vision of a higher standard in building homes, land development, and community revitalization at www.griffin-residential.com.

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