The Inland Empire has rapidly become one of the fastest growing regions in Southern California. As competition increases in key areas, effective marketing is a crucial driver of sales success. Kovach Marketing took on this task for Griffin Residential, launching a grand opening campaign for Bella Vista Estates in Riverside. This collection of single-level and two-story luxury residences is set at the top of the western Riverside hills. The luxury homes and their views possess a breathtaking scope and are certain to appeal to home buyers in Riverside, Corona and Orange County. Online outreach efforts began well ahead of grand opening, presenting the unifying theme of a European hillside village. Sightlines of a panoramic setting gave the theme its authenticity. Outreach efforts were successful in building a strong interest list. Relationship building emails continued, augmented by print and online advertising in the local newspapers and Riverside and Orange Counties. An early broker outreach program and public relations release further saturated awareness. This past weekend’s grand opening was hugely successful, bringing a large crowd of qualified buyers from the Inland Empire and points west. Many in the enthusiastic crowd came ready to purchase, vying for the dominant homesites. Ongoing marketing will continue to spread the news of Griffin Residential’s Bella Vista Estates through public relations, online communication and print advertising. 
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